Market It With ATMA

From Coaching to Comprehensive Solutions with Paul Brodie

Advent Trinity Marketing Agency Season 4 Episode 14

Discover the transformative potential of done-for-you services with our insightful guest, Paul Brodie, CEO of Brodie Consulting. Paul takes us on his entrepreneurial journey, revealing how he pivoted from traditional coaching to offering comprehensive services tailored to the needs of busy entrepreneurs. By adapting to the demands of his clients, Paul has achieved remarkable financial milestones and helped individuals like Sheriff Mark Lamb harness the marketing power of books. Listen as Paul shares how books can serve as powerful tools for networking and professional growth, offering a unique edge in today's competitive market.

Shifting gears, we explore the significant role of community engagement in building trust and fostering business success. Through personal anecdotes, I share the profound impact community organizations like the Rotary Club and River Legacy have had on both my personal and professional life. Emphasizing the principle of "truth and service," we discuss how genuine involvement in local initiatives not only supports the community but also enhances personal integrity and business relationships. When passion and commitment are at the heart of what you do, success becomes a natural, inevitable outcome.

Finally, join us as we delve into the power of stoicism and the enduring impact of giving back. Through stories of philanthropy inspired by family, we highlight the snowball effect of small acts of kindness and the importance of corporate responsibility. Embracing stoic principles like resilience and perseverance, we underline the value of consistency in daily life and personal growth. By remaining open to change and listening to recurring advice, we can achieve significant accomplishments and cultivate a life centered around service and balance.

Paul Brodie
CEO at Brodie Consulting
brodie@brodieconsultinggroup.com
brodieconsultinggroup.com
www.linkedin.com/in/paulgbrodie/

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com


Storie:

Welcome back to Market it with Atma, where we give you the tips, tools and strategies to help your business be successful. I'm your host, dori, and today we have on the show CEO of Brodie Consulting, mr Paul Brodie. Welcome, paul.

Paul:

Hi, thanks for having me.

Storie:

Thanks for coming on the show. So I would love to learn more about your journey and how you came to be the CEO of Brody and what led you there. So what?

Paul:

happened was back in 2015,. I started with my own books, became an author, figured out how to publish, market the books and had a series of bestsellers. Yeah, so what happened was back in 2015,. I started with my own books, Became an author, figured out how to publish, market the books and had a series of bestsellers, one after the other. And what happened was people started to reach out to me and ask if I could help them in their journey.

Paul:

And it started as a coaching practice initially. Then we evolved into done-for-you services, but what happened was I was teaching my kids during the day, and at night I was coaching my clients. So in other words, I was doing 80 to 200 hour weeks for a couple of years straight Exhausting.

Paul:

But finally, in June of 2017, I took the leap of faith, left my teaching career after nine years and focused on this full time and then almost went out of business because I was absolutely hooked on doing this coaching model. And what happened is all the reserves I'd set up, everything taken care of, but what happened was people that I was working with and people who weren't able to work with me said very clearly we love your program, but we don't want to learn how to do this. We want to pay you a premium to do this as a done for you service.

Paul:

So, finally, and the funny thing is, I actually make good decisions in Vegas. It's a weird deal. So I had my first epiphany about doing this journey. Back in 2015, on a flight to Vegas, I actually wrote the outline for my first book at the Mirage by the pool. And then that later became my first book. And here we go into 2018, we're having some struggles and we have to realize, okay, are we going to survive?

Paul:

And the answer was no. If I had to make a decision and that's either was I'd be stubborn and keep listening to doing this coaching model or I do what everyone keeps telling me, and that's create done for you. And so what happened was we created a done for you publishing service, a done for you book launch marketing service, and the first month that we fully implemented that, we did significant revenue.

Paul:

Wow Made more in a month than we did the rest of that, the early part of that year, with the coaching model, and then we went all into that. So in 2019, we had our first six-figure year. 2020 multiple six figures 21, 22, 23, 24 when we've done record revenue every single year, and it was because I listened to other people stating okay, you have a great service here, but we, we need something that's going to be easier for us as business owners and that is going to be having a done for you service, so that's going to be easier for us as business owners and that is going to be having a done-for-you service.

Paul:

So that's what we created a done-for-you publishing service, a done-for-you book launch marketing service. And that is how we've evolved. But what happened was, initially I wanted to create something for me where it could be a publishing imprint, where I would be comfortable, where I'd have full rights to my book. I would have the royalties and no contract we book. I have the royalties and no contract, we have no formal contract, except for several terms and conditions, of course, from a business you have to protect yourselves and no refunds.

Paul:

You protect you. You have your royalties paid to you directly. We do choose the categories, things like that, but it's just a few things just to make very clear in expectations and there's a lot of freedom with it. Our clients have full creative control. I had a client send me an email in a route here going I want to do this size for my book. I said no problem, you know we typically do five by eight. You want to do six by nine?

Paul:

It's your book. So whatever you're comfortable doing, we're completely fine with, and it's giving them the freedom to be able to do it the right way and the way that they want.

Storie:

That's amazing. So you're not only helping them to write a book, you're also consulting them. Private consulting services Wow.

Paul:

And so can you tell me probably one of your biggest success stories that you've had? Well, we had 173 of them so far, so 173 consecutive bestsellers, 42 of which were done in 2024. But it's really just helping take people to the next level. One of our clients, and probably our first quote unquote political client, was Sheriff Mark Lamb out in Arizona.

Paul:

And we've done four books for two for him, two for his lovely wife Janelle, and they already had the audience. They just wanted to take it to the next level. And that's when we first did American Sheriff with Mark, where we took it to that next level for him and got him to reach that he wanted and then leverage that with his audience and he took it to the next level. He had Shireen for Senate last year. Wow, that's amazing. Yeah, books are a leverage point. They're basically a business card on steroids, because no one ever is going to throw out a book. You know, atma, you guys do a lot of events a lot of networking opportunities but, we all know what happens to most business cards.

Paul:

I've been a networker for many years. We know what happens to most business cards. I've been a networker for many years. We know what happens, and what happens is they end up going to other places, usually the trash, that's right, but books, no.

Paul:

When you can give someone an autograph paperback copy of your book and go, here's my information, you can get to know us a little bit more. Whenever you're ready, it's autographed for you. My number's on there. Whenever you're ready, feel free to reach out I was told many years ago from a business mentor of mine.

Paul:

He says I'm not a businessman, I'm a farmer. I go a farmer, he goes. Yes, all I do is plant seeds. Some grow, some don't. And he was a great mentor when I was starting out and that advice that he gave really did make a difference, because that's all you're doing every day. You're just, you're basically planting seeds. A great example today, an hour and a half ago, I was meeting with the UTA Entrepreneurship Department and talking about some ways that we can collaborate and help each other out, and I went to our networking group at the chamber for about 10, 15 minutes. It's a very quick appearance Said hi, shook hands, kissed babies, went to grab lunch and then I made it here just in time for our interview today.

Paul:

It's just maximizing that, but also planting those seeds, just in time for our interview today.

Storie:

He did Just maximizing that, but also planting those seeds.

Paul:

Wherever we go, we're planting seeds, planting opportunity, and just mention it. Hey, we're here. Whenever you're available, let us know. It's like when I came in today prior to our interview, I gave you a copy of the Orange in Today magazine, where I had the privilege to be the cover on this month and just to share a little more information about what we do and how we serve.

Storie:

Congratulations on that, by the way. Oh, and thank you.

Paul:

And the thing is it's not a pitch fest in there. It just shows how we give back to the community, how we support who we are and how we serve. And I think that's the biggest thing people need to realize in business. It's not about a pitch, it's not about an offer, it's not about you promoting or doing your 30-second little speech. It's about genuinely connecting with other people and when people get to know, like and trust you and build those relationships then everything else takes care of itself, and we've seen that.

Paul:

And you can do it in a way where it's not salesy, it's not pitchy. People can really see who you are, because when they get to know, like and trust you, that takes down the barriers.

Storie:

That's what a book does?

Paul:

It takes down the barriers. The article in Arlington Today, the cover story they did on me that brings down the barriers, where you get to know us a little bit more and, whether we're going to work together or not, you guys get to at least know, get to see what we do, how we serve and see our core values, both as a Rotarian, as a person of faith and as someone who really does believe in our local community but also helps clients in over 20 countries across the world.

Storie:

Which is a wonderful thing, the fact that you serve I want to elaborate on. You really kind of walk through what we call the customer journey and the customer value funnel, and it seems like you do it with so much integrity and authenticity that that's why I think each person that's quote, unquote, in sales or even consulting, is successful. The people that are successful genuinely care right, wouldn't you say so? Can you tell us a little bit more about your serving? You mentioned Rotary Club and how you incorporate the two together.

Paul:

Yeah, you hear a lot of the time a lot of the bigger companies talk about corporate responsibility. And a lot of that is it's marketing With us, with being a smaller business. It's not because it's who we are, it's how we serve. There is a phrase that I live by. It's a Latin phrase called veritas et utilitas.

Paul:

It translates into truth and service, also into truth and health, and it's a giving back and when people can see what you're really about, it does make the difference and from a business perspective, it does help you close deals. I have an email audience list of over 10,000 that we send a weekly email to. Sometimes it's more when we have other things going on, different offers, but I've had people reach out and go I want to work with you because you're retiring. You're retiring of the year for your club. We know what that means. We know you're a person of integrity because your club would not have honored you that way if you weren't.

Paul:

With reaching out to UTA alumni. We've been in the Mass 100 the last two years most likely our third consecutive year coming up where they basically honored the top 100 UTA-led businesses based on business growth.

Paul:

And it's just those ways to give back and to build those relationships. So my core is always going to be UTA, our chamber, our Rotary Club and also River Legacy, where I have the privilege to be a board member with them now for almost five years and just having those opportunities to give back. In fact, our Rotary Club has a big event there tonight where we're going to help some families that need a little bit of extra support, and our Rotary Club not only made a donation but my business matched that donation.

Paul:

Just because we want the event to be successful. We want it to have that opportunity to grow because it's a pilot program and it's a sign that we can go in there and help different initiatives. I mean, last month was christmas, of course. In december we have a lot of fun with that. We take part in a lot of toy drives, a lot of philanthropy. But something that was unique was a good friend of mine.

Paul:

Her daughter did a coco stand and the coco stand all the proceeds went towards orington life shelter and I went there one evening and said hey, what you guys think if I helped um support this a little bit? And they go well, what do you guys think if I helped support this a little bit?

Storie:

And they go well what are you thinking?

Paul:

I said why don't I do a match $250? Because I think the biggest they've done in a year when they've done these is like $500, but it's a great amount. But it's like let me put in a little bit more and see what we can do. Anyway, with that getting the word out and the social media, they did over 1,000. And all it was was just giving a little rocket boost and just being a support and I love this initiative. The switch kid has been doing this ever since she was a little little kid and just doing this to get back to the Arlington life shelter.

Paul:

So anything that we can do to support our local community we're all in with Because our instance has been great to us over the years and we want that opportunity to give back because we love our city.

Storie:

So by being at all of these events, you're unconsciously or consciously creating that awareness for who you are, but you're also building the trust because you continually show up and stick with your values and your mission. It seems like, actually I think we met at a donation drive the margarita ball and the enthusiasm on your face I could just tell you were so proud to be there, to be a part of it, and that, I think, builds the trust with your clientele. I know it definitely engaged all of us to want to learn more about you, and that's something I think each business owner needs to consider having. If you don't love what you do, would you say that it causes your success to really stay engaged the way you do?

Paul:

It makes a difference. And you mentioned Margarita Ball. So we've been VIP sponsored there on an annual basis now for several years. We'll continue to. Margarita Ball is an opportunity where people get to have this nice event. You get to dress up, have some fun, but you come and you donate a toy, a nice toy, and all those kids get those toys. And I got to go to the Santa Cops event that was a couple weeks after that and got to witness them bringing all these families in and just seeing their faces. That to me it was. It was like Christmas you know, to me, it's not a.

Paul:

It's not about receiving. It really is about giving and to be able to take part in that event. It was amazing because it felt like christmas and an hour later I met a couple of pit members, my rotary club, and we donated 24 bikes to mission arlington. For their bikes, mission arlington drive, we did like half of the amount last year, we doubled it this year and it seemed for our own philanthropy. I just like to increase our philanthropy every single year.

Paul:

But yeah, margarita ball, that's when we first met it is, and of course brian and Brian and Ruben, big part of Atman Nouveau Dest. They were always my guests. With that, brian's lovely wife Andrea and the rest of our friends. I mean those guys like brothers to me. So every year we have this crew of around seven, seven, eight people.

Storie:

And we just always have a great time. We go, we play blackjack for a few hours we have. I need to make sure we stay in contact with him and it was just a wonderful experience because, you're right, everyone just had such great energy and it's a great way to bring all of the people in Arlington together that truly care about serving and working with others. So, would you say, I want to touch back on your mentorship Now that you've had some success, are you still seeking mentorship from others? Do you think that's a valuable thing to have as a business owner?

Paul:

Yeah, in fact, in the Arlington Today article I mentioned specifically that there's really been three mentors that have helped me over the last few years. Of course, my primary mentor, but people like Paul Folks. He helped me when I first started out. He's the one that mentioned about planting the seeds. He was awesome and still is to this day, but he really helped me in particular starting out. Michael Jacobson at the Chamber is the CEO. He doesn't even realize the impact that he's had on me with giving back, and when he gave me the opportunity to serve on the Chamber Board of Directors a few years back, I was eternally grateful for that, for an opportunity to be able to give back. And then my big sister, becky Jarrow, who River Legacy, who she kind of wrote me into joining there a few years back. But you know she's family. I mean, she is my big sis and Paul's like my big bro as well. But these are the people that have supported Arlington for decades.

Paul:

And the people who knew half the stuff that Becky does behind the scenes. They would be blown away because she's like I call her like the queen of Arlington, because she does so much good stuff, and it's all for the right reasons.

Paul:

And then of course I always have to mention my mom, of course. You know, without her I would never have been involved this much with philanthropy because I've seen how she's given back. She was a single mom struggling to raise me. So anytime I hear of anything the single mom struggling to help kids I'm like what can we do? And a prime example was that was another event that we supported through Nehemiah Industries at Pope Elementary. It's an after-school program. Our Rotary Club supported that and we gave them a donation. And Sandra, our contact was like what do I do with this? I'm like throw a Christmas party.

Storie:

I love that and I was like and tell us when it is.

Paul:

We're going to make it out there there. And we went to the event and I reached out to Isaac. I'm like hey is, does anyone need anything? Are these kids okay? Do you do it? And it's like, no, they get, they're good. But he said but there's a family, there is a, there's a young family, there's two kids there, and they don't think they're going to have anything for Christmas. I go well, let me guess they like Marvel. Yeah, they like nerf stuff. Um, and I'm like I'll be back. So I went to Five Below they just buy Beyond Session, where they got some pretty nice gifts $25, $30 each and basically loaded the cart, made sure I got something from the mom, and the dad too came back and I said, right, it's what we did. It was, it was just blown away.

Paul:

So we just loaded up and that entire family had christmas and if I get the opportunity to do that, because, as a when my mom raised me, when we went to having this fancy neighborhood interlocking to literally not having anything for for a long time, christmas passed us by sometimes and any chance that I can get to make sure that a family has a Christmas it's a no brainer and that, to me, is what having the opportunity to give back and having real corporate responsibility and having real community involvement, where it's just not a tagline, it's not a gimmick, it's who we are at the heart and people can see through that.

Paul:

People can see if you're just doing something for your own promotional things. Glitz or glamour, yeah, but when they see who you really are and the fact that you live it and you do it consistently. When I was talking to the guy at UTA today, I talked about micro-investing.

Storie:

Well.

Paul:

I'm micro-investing in our community, supporting these smaller projects, some which are going to grow, some are going to thrive, some will be sustained, but they're there. And any opportunity I get to be able to do these micro investments, as I call them, these micro opportunities. Why wouldn't we? Because we can make something even better and support initiatives and really help take them to the next level.

Storie:

I'm thankful you're a part of Arlington. I've heard so much about you even prior to meeting you, which says a lot about who you are, because people don't refer and talk about other people unless they're truly valued in the community. So thank you for doing all of those things and just being a part of those things, because you're right, sometimes just your presence can help people engage more in these events that can help each other, right.

Paul:

And that's the biggest thing I've noticed, and I was really surprised by that because I really didn't think we'd be able to have that level of impact, but, like with the Coco stand, when they've done over 1,000. And all we did was write a check and just like hey, feel free to tag us if you want to mention that we're supporting it. Great. And then some other friends of mine from Bowie High School because April and I went to Bowie together and then Candice, one of our other friends from Bowie, she got involved with it to the next level.

Paul:

And I'm already thinking hey, if that thing, next year let's double it, let's do, let's do more, because the philosophy is we can always do more and I was just trying to do one more thing, but we typically end up doing double from the previous year just because, you know, one thing turns into the other, called the snowball effect, and that's exactly what happens. But the nice thing is it spreads, generosity spreads, giving back spreads, and when people see you doing that, they're like okay, I can do more, I can help people.

Storie:

That's right.

Paul:

And that's why I didn't even want to really share the story about helping that family, because, again, it wasn't intended for a brag no-transcript that you're able to.

Storie:

It's kind of the philosophy I've always held strongly to is, whatever you put into the world is what you get back, and the more you put into the world, the more others can give and then give back right.

Paul:

And times that by 10, because that is exactly what happens. And it's not for any intention of marketing or branding or anything, it's just for a philosophy of giving back.

Paul:

But do opportunities come out of that Absolutely, and I wish more businesses would realize that it's not about taking, it's about giving, and that's why I feel that so few businesses are ever successful in year one, and then in year two, and now we're approaching a decade in this journey where we're thriving every single year, and I do feel a big part of that is because it is our philosophy to give back, to be a service, to be supportive, because it really does take down the barriers and gets to build relationships with people.

Paul:

Absolutely, when I'm sending emails to my list. It's a weekly newsletter style and we talk about different things in life. I talk about rotary, talk about family, talk about even this sciatic injury I've been dealing with for the last month, which I told which way to kind of delay.

Storie:

We had to reschedule everything. But it's a big deal and it's important for people to understand what you go through, because other people are going through the same thing other business owners and how do you navigate that?

Paul:

And the answer is the obstacle is the way. So another thing I do is I study stoicism and it really comes down to a couple of main values on that, but one of them and it's my favorite author, ryan Holiday. One of his books is the obstacle is the way, so you have to look at that. So on Christmas Eve, what happened was I had a terrible flare up of sciatica could barely move my leg.

Paul:

It was almost as bad as when I tore my rotator cuffs. When you get older, things happen. It's just life. But I just kept thinking to myself the obstacle is the way. The obstacle is the way we will figure this out. And through a very good, painkilling shot from our Rotary Club president, who's also my daughter and also using a lot of ice. This morning I was using the ice seven packs of ice for 30 minutes. I do it twice a day, but that's kept everything at bay.

Paul:

And it's really just focused on okay, this is the obstacle. Now, what is the way around it? And we talk about in Stoicism, about the four virtues where we have it's courage, it's temperance, it is justice and wisdom. Those are the four core principles of stoicism, and I have these coins that I've got in my bathroom upstairs and I always make a point to go look at those coins every day just to remind me of those principles, because those are the things that keep me balanced and realize okay, this is a life of service, this is a life of giving back.

Paul:

And when we do have obstacles, how do we find our way around this? And that's why I keep saying the obstacle is the way.

Storie:

So staying grounded in those four principles really helps you each and every day kind of stay on the right trajectory.

Paul:

And there's another one ego is the enemy, and so that's also a good reminder where you just kind of have to always kind of got to shake your ego at the door, which is not always easy, you know.

Paul:

I will freely admit I've got, I have an ego, I have a lot of pride in what we do but, we want to do that for good reasons and not let our egos get the best of us, and that's why I love studying Stoicism so much. In fact, this is actually the first time I've really talked about it outside of my emails, because that is what keeps me centered, keeps the balance, and, of course, I even have my own coin, which I think I gave you. Veritas Utilitas that is, on the back of my coin and it's just a reminder of what we do, our core and how we're a service.

Storie:

That's wonderful. It's wonderful to know that your processes and your values are really, have really helped you through your journey and being successful, because if you stick with those, then how could you go wrong? And being able to maneuver when you need to make changes, which you say is a huge part of your journey, and being open to that, I find that hard.

Paul:

You have to listen to the voices. That's the biggest thing. When you keep hearing the same thing over and over, like I kept hearing do a done-for-you service. I mean, I must have heard this message story at least 100 times and I finally listened and leaned in. And that's the other advice I would like to give is, when you keep getting the same piece of advice over and over and over, then that is the big difference. That is the message where, if you keep hearing it over and over, there's a reason for that. Lean in, take that leap of faith and don't be afraid to do it.

Paul:

Because if you keep hearing the same voice over and over. There's a reason for that. It's leading you in a direction. Embrace it, Don't fight it.

Storie:

What would you share with other business owners that you think is very valuable? And that's a great one right there, because there is such a thing as being fearful of success. So leaning into it, I think, is a great, great mention, because it's hard to sometimes.

Paul:

The number one success secret I have is this and it's not sexy, it's not fancy there's no such thing as an overnight success. It is consistency. It is just being consistent every day. Another phrase I live by every day, in every way. I'm getting better and better and just being consistent, putting the workout every single day, focusing on getting a couple of things done. If you get one or two things done in a day, you've had a good day. No to-do list will ever be completed. You just move that thing over to the next day. You focus on that. But it's really about being consistent.

Paul:

That's why, as I mentioned to you earlier, I do four virtual summits a year on book publishing and on list building and on marketing. And the reason I bring that up is because we do that every year. We that up is because we do that every year. We're always building our list, we're always engaging, we're always building relationships where I'm the host, kind of like, you're the host of your show, where people get to know, like and trust you, and you're the one asking the questions. So, yes, you're featuring many people across the world, but you're being featured as well because you're asking the questions. You're a part of that and that is the part of daily consistency.

Paul:

It's like fantasy football, so me, brian and Rumi play in the same fantasy football league and we're always looking for running backs that get the most touches, get the most opportunities for the ball.

Paul:

When it comes to wide receivers, the most targets, the most opportunities to get to catch the ball. It's the same thing here. It's just that consistency every single day. Put it in the work and that's what makes all the difference. I know it's not the greatest tagline, it's not the greatest tagline, it's not the fanciest thing, because people want to be overnight successes. It doesn't happen. It takes a lifetime to be an overnight success and it is that daily consistency one day over the other one. And another thing I'll mention is in March of this year, my workout street hits five years in a row.

Storie:

Wow, that's incredible.

Paul:

During the pandemic, 15 minutes a day nothing fancy, but I mean I've done this when I've torn my rotator cuff, where I've literally taken my arm and put it in this position, just locked in, and I exercised. Two bouts of COVID, didn't matter, I exercised every day. Severe viral infection didn't matter, exercised every day. When I had sciatica a few weeks back, still exercised every day. It hurt but it didn't. Plans of sci the same thing, didn't make excuse and it is extreme and I will say I will die before losing my streak.

Paul:

I do an annual family vacation every year where we go to galveston now every year, and I found out a few days before they didn't have a workout facility. So what did I do? I bought one of those under desk ellipticals. Um, the one little cyclist one took that on the trip and just used that every day. And now any type of extra trips, I just take that with me. So there's no excuse that that happens no matter what. But again, what is that? It's consistency. Yeah, I can mention. Yeah, it's almost five years in a row. That's great. But it just started with one day doing 15 minutes then another day doing 15 minutes, then another day, then another day, and it's just putting all those days together.

Paul:

That is what builds a consistency, that is what builds the momentum. And again, we talked about that snowball effect earlier. That's what this builds into now a five-year snowball of daily, consistent exercise. And I don't do it for anything except for my own mental health but, obviously it's. It's been a big change. I went from 300 plus pounds now to 255 pounds.

Storie:

Those things help.

Paul:

Of course, it was mainly diet but those things make a difference just in that daily consistency with the exercise and just being consistent every day.

Storie:

Consistency turns into routine after a while. And that's what's important is, I think, once you stop thinking about having to do it and you do it without thinking each and every day, that's when you're starting to grow. That's when, in any area of life, that consistency that leads to routine is proof of growth. To me, would you say, and this week alone.

Paul:

So it's an email I do every single year using mid January. It's my list because I wait till mid January for this. And it's very simple. It is subject habits versus resolutions, and my first sentence is resolutions don't work, habits do.

Storie:

That's right.

Paul:

Resolutions are typically broke by mid-January and there we are, mid-january, doing this recording. That is typically what happens. It is habits and this workout it's a habit. Working every day, being consistent, habit.

Paul:

And it's just about building one habit after the other, after the other, because then it becomes a part of your life, it's part of your routine and you don't miss it. So when you have COVID, when you have, you know, torn rotator cuffs or sciatic or these, these things are going to get in the way again, the obstacles, the way right. It's then taking that and just getting on with it, embracing the grind. One of my favorite quotes is from the great philosopher, mr T from Rocky three you go. What's your prediction?

Paul:

My prediction pain, and that's just what it is, it's going to be painful at times, it's not going to be easy, but life isn't easy and that's where we talk about how the obstacle is the way ego can be the enemy, and just focusing on those four virtues. That is what makes all the difference in your day, is just having that consistency, and that's why I have that stuff in my bathroom up there. I can just go by and just look at those coins and I read those probably two to three times a day just to have those daily reminders of the things to always focus on and in particular those poor virtues oh, that's wonderful.

Storie:

That's a wonderful thing to remember, because I I mean you want to be consistent in everything, but to remember how it can completely change who you are is important, because that's growing you in the end of the day, right For all of our listeners out there who maybe want to contact you, learn more about you or how maybe you can help them. How could they reach you? Are you on social media? Are you on?

Paul:

Yeah, so the biggest thing is I always recommend go to my hub, which is my website brodyconsultinggroupcom, I think. Grab a free copy of my get published book. They can check out our podcast.

Storie:

we've got so I think just under 700 episodes on there, so quite a few shows, but, um, they can also see a really quick explainer video.

Paul:

It's like literally one minute. They can see what we do and how we serve. There's also an opportunity to set up a call with me in there. Our services, they are done for you. They're an investment. They're not for everyone so always invite people.

Paul:

If they want to make the investment, feel free to and, if not, just take advantage of the free resources like the podcast and the book. And then you can also read over 45 client testimonials on there as well. And, of course, quick plug to atma they do my website, so atia and brian and ruben and you guys.

Paul:

You always do an amazing job on the site. I give give you guys all the credit. You guys do all the work, but y'all are always adding information in there when I request it and you guys always do a fabulous job. So yeah, brodyconsultinggroupcom, that is my hub. They can check out everything on our page and they can actually read on the media page the Arlington Today section that Atiyah very kindly added last week, did an amazing job on it and you can actually check out the article their digital version absolutely well.

Storie:

We love partnering with you. We look forward to continuing our partnership with you so hopefully, maybe mid-year, we can have you back on the show to give us an update on all the success you've had and the help you've given it would be an honor awesome. Well, thank you, and thank you everyone for coming back to market it with Atma. We will see you again next time.