What happens when a lawyer chooses to lead with empathy in a world that often values case volume over personal connection? We invite you to join us as we welcome the compassionate Samantha Ybarra from the Ybarra Law Firm. Samantha shares her in...

Dr. T from Heritage Leadership Consulting shares her unique perspective on leadership development with us in an engaging episode that promises to transform the way you view team dynamics. Discover how the often-overlooked soft skills like empat...

Unlock the secrets to real estate success with Kevin Hunter from Hunter Realty, a former enterprise software sales leader turned luxury real estate expert. In our latest episode, Kevin shares his transformative journey and reveals how his sales...

Ever wondered what it takes to transform resilience into a successful venture? Makeba Waller joins us to unravel her inspiring journey from a hospital corpsman in the US Navy during Desert Storm to the thriving owner of Ultrasound Imaging Conce...

What happens when a heavy metal musician turns into a church founder? Pastor Greg Key shares his unconventional journey from rocking out in a Christian heavy metal band to establishing Renewed Life Church in Arlington. Greg’s story is one of tr...

Discover how architectural genius meets creative branding as we welcome Ryan Muhl, a dynamic graphic designer with roots in architecture, to share his unique journey. Unveil the secrets of how the principles of form and function, ingrained in R...

Unlock the secrets to achieving both financial freedom and personal fulfillment as we sit down with Matthew Loftis, a former accountant who made the transformative leap into entrepreneurship with LegalShield. Discover how Matthew's journey not ...

Discover the intriguing journey of Tom Basey, a former engineer turned independent insurance broker, who reveals how he found newfound freedom and flexibility in the insurance world. Join us on Market it With ATMA for an engaging conversation a...

In our special finale episode wrapping up our third season, we bring together the key insights from our previous podcast episodes that have explored the dynamic landscape of Gen Z marketing. We delve into the realms of influencers, user-generat...

In this episode, we explore the challenges of building brand loyalty with Generation Z. Known for their willingness to switch brands, we discuss key strategies to overcome these challenges. From consistency and efficient product creation to ...

In this episode, we explore how gamification, tangible experiences, and user-generated content capture the attention of Generation Z. We discuss the power of gamified elements, immersive experiences, and the authenticity of user-driven conte...

In this episode, we explore the intersection of environmental consciousness, sustainability, and the emotional influence on Generation Z. We discuss how businesses can support sustainable practices and make a positive impact on society. Join...

In the thrilling finale of our three-part series, we explore the crucial aspect of finding balance between personal and professional personas on social media. We reflect on the discussions surrounding the importance of authenticity, self-expres...

In the second episode of our three episode series focusing on social media's impact on mental health, we delve into the specific strategies individuals and businesses can employ to mitigate the negative effects on Gen Z. Recognizing the challen...

In this episode, we begin a three episode series where we explore the power and weight of social media. Today we dive into captivating storytelling and understanding Gen Z's humor. We discuss the importance of crafting relatable content that...

In this episode, we explore the significance of authenticity in connecting with Generation Z. We discuss the importance of transparency, consistency, and aligning your brand values to gain Gen Z's trust. Through case studies, we highlight br...

In this episode of our podcast, we dive into the intricacies of the digital landscape and explore the platforms we use most frequently. Join us as we unravel the influence these platforms have on our buying decisions and how they shape our b...

In this episode, we explore what sets Generation Z apart and how to effectively market to them. We discuss the shift from traditional to digital marketing, highlighting the rise of influencer marketing and social media. Discover the core val...

In this episode, we talk to Madeline Messerlie with NuvoDesk Coworking. NuvoDesk Coworking is a collaboration-type office setting that allows business owners and entrepreneurs to get affordable office spaces, conference rooms, and even a podcas...

In this episode, we are interviewing Brent Mills with Apex Cleaning Concepts. Brent has a ton of experience in the business owner world. He talks about his journey as a business owner and some of the crazy stories he has about his industry. Bre...

In this episode, we interview Staci Hill who runs a business called Zen with Staci. She is an entrepreneur who left the corporate world to start her own business. Staci will talk about her journey as an entrepreneur and what she has done to mar...

In this episode, we will be talking about why it is important to have a business plan. Many businesses fail because they do not have a vision or a road map on how to achieve their business goals. When there is no direction for the business empl...

Are you ready to get the Tips, Tools, and Strategies you need to be successful in marketing your business on Social Media in 2022!?This podcast is about the changing landscape of social media marketing and how business owners are going t...

Many people have heard about Search Engine Optimization but, what is it exactly. Bryan Acosta and Leslie Radford from Advent Trinity Marketing Agency dive into what it takes to rank higher on Google and other popular search engines. They also t...

In this episode of Market It With ATMA we will be discussing why businesses need to focus on building customer value. Too many businesses focus on sales and marketing but forget that building customer value directly affects your sales and marke...