Storie: 0:18

Welcome back to Market it with Atma, where we share the tips, tools and strategies to help your business be successful. Today we have a very special guest, Mr Kimball Sinclair. He is the co-founder of Sinclair Apothecary and he was inspired, with his wife, to create this company because of his wife's fight with cancer and her refusal to accept that pharmaceuticals were the only way to go and live a happy life. Welcome, Kimball. How are you today? It's good to be here.

Storie: 0:47

Great, I'm so glad you joined us. You're actually referred to us by our Duo Desk manager, right, who is currently using you and your wife's product.

Kimbell: 0:56

Yes, she's using it.

Storie: 0:58

So tell me, tell me about how this all came to be and why get into this type of industry. This all came to be and why get into this type of industry.

Kimbell: 1:04

Sure, I've always been in ministry, so for me, ministry and reaching out to people was something that I just always thought. I was raised as a kid and we went through my dad was an evangelist and traveled all over the nation singing in churches. For me, ministry was just part of life and I really thought when I've always wondered exactly why ministry was where God sent me and it's always been a journey, because sometimes I've worked, but I still did ministry part time. For my wife, she felt called to ministry from her childhood as well, from the time she was in high school, college, and when we met we were both trying to walk through, figure out what ministry was and how that meant, and we were just not comfortable in the process of ministry it was. We love the fact that God changed lives, but I'm not a politician, so I deal with the politics of people who want their own agendas.

Storie: 2:03

I think we all do.

Kimbell: 2:04

For me, that was just a real jumble of heartache. Absolutely, Because dealing with people's agendas just always messed up what job is trying to accomplish Right? And so around 16 years ago, 17 years ago, Debbie got diagnosed with cancer and in the process of her recovery, God led us to find natural ways to actually heal her body, to make it whole, and about three years ago she said I think I'll tweet a cello to make it.

Storie: 2:32

That's wonderful. So it's always been natural for you to just follow the word of God and allow Him to take control of your life.

Kimbell: 2:40

Well, we always fight to maintain our own control.

Storie: 2:44

Absolutely.

Kimbell: 2:45

So I was 52. My dad was passing away and he had done evangelism for 60 years and I was sitting there with him and he was, he was dying. And he said, son, what's wrong? So, dad, you know what's going on. You're not a man-monger Man-monger lost her mind. But you know what's going on. You're not a man-bomb, no man-bomb. Lost her arm. But you, you know what's going on. He said me dying. Oh, son, I've died every day for 60 years. It's just me going home. I'm home. Okay, dad, thanks, I need to do that right now. He goes.

Kimbell: 3:20

Failed you in ministry. I feel like you led tens of thousands to the Lord and you served in so many churches. I helped serve the local church, hundreds maybe, I don't know tens. I haven't had the ministry you've had and I feel like, as a son, that I should have done more than you. But I failed you as a son in the ministry and not accomplished what you accomplished. Your ego sucked. My legacy will never be churches served or lives saved. He said what you've accomplished or you'll suck, my legacy will never be Churches serve or lives save.

Kimbell: 3:51

He said my legacy is a surrender dog. Wow, so you do that and that's a little God one. John 53. And I'm hearing that for the first time. I wish I'd heard that when I was 10. No kidding, but I hear it at 53. And that's when I needed it and it changed my whole concept of what I thought ministry was. I thought ministry had to be in front of people if you're on a stage or leading them in church or somewhere you're involved in church structure. And God just freed me up in that moment.

Storie: 4:20

Wow.

Kimbell: 4:21

To prepare me for what my wife was fixing to start. To prepare me for what my wife was fixing to start. So when she started for her, she'd been making this product for a while and I love to tell about her story.

Storie: 4:32

As far as coming from, Absolutely, because that's what inspired this whole business.

Kimbell: 4:38

Yeah, but she had a friend down the street who marred her leg with turkey drinks.

Kimbell: 4:43

Oh, no, she goes oh, it was bad, it was a big old, big old, big old thing. And she goes I've got something that might help. Okay, can I bring it to you? Okay, and I'm like, yeah. So she brought down this little jar of salve. It was made from a plant called comfrey, okay, and she said just put that on your leg, go put it on the blister, put it around the blister, and she kept working on it. Well, they immediately took the heat out of the blister. We're going to take the heat out of the whole burn.

Kimbell: 5:08

Wow Within a week the blister was gone and by the end of a month there was no scar. That's incredible it was.

Storie: 5:15

It was incredible.

Kimbell: 5:18

For a grief sign. Yeah, you need to sell that, that's the present. And so Debbie just said you know, I think that's what she said. I think God wants me to sell it and make it. But she went into it for the purpose of making people whole the way God had made her whole.

Storie: 5:34

That's wonderful.

Kimbell: 5:35

And so, as we made everything we made, we prayed over it that God might use it to make someone whole or that it might bring peace to someone the first market we were at to make someone whole, or that it might bring peace to someone, the first market we were at. This lady comes to our booth and I thought she had been hurt because she looked angry. I mean she looked angry and I was afraid to talk to her. But she comes in and she's just looking at the time and she's checking us out and she reached over for something and I saw on her hand these horrible red sores. I mean they were horrible and they would mean and angry and horrible.

Kimbell: 6:08

The sores looked bad yes the sores did look bad and I said what's that in your hand? She goes well, it's psoriatic arthritis. For me, that's where it breaks out, and I've tried steroids, I've tried everything, and nothing works. Nothing takes away the pain and nothing takes away the burn. And I just had to look at it and so I could tell that she was dealing with pain and her pain was why she looked miserable. Miserable, yeah. And so she checked out a couple of Debbie's products and she grabbed the healing salve, the one that's good to use for the burn, and she put it on her hand and she just stroked it across her hand and she looked at me, her husband, and she goes, get your wallet. And then he was going for that wallet and she began to put it across her hand and she put it across her old hands and when she looked up, I literally saw pain drop from her face.

Storie: 6:54

The pain in her face.

Kimbell: 6:55

The coloring didn't change with the pain, the pain in her face. Her whole countenance relaxed and she took a breath. Ah Wow, she stayed in our booth for two hours Just talking.

Kimbell: 7:08

Oh, I bet she did it was the first time she'd been free of pain in her hands. She told us about her dad, things that she wanted to do for him, and she just began to open up and share. And when I saw that pain leave her face, I looked at my wife and said we're doing this, I don't care, we make nothing, I'm doing this every day.

Storie: 7:23

You went into it with not a heart of wanting to gain money or material things. It was just wanting to help people.

Kimbell: 7:31

Right and as soon as I saw that pain in the face, I was like, oh, we're doing this.

Storie: 7:37

Because that was real.

Kimbell: 7:38

But because of the freedom I received from my dad's statement, I was free to walk in whatever ministry God had prepared for us. So for me it was an easy move and for her it was a lot of fear, a lot of just trusting God. And God has just grown it. It's. Her goal when she started was to make $1,000 a month to help with bills.

Storie: 7:59

It was because of her diagnosis right.

Kimbell: 8:02

Just bills, just anything, just to help, because she wanted to be a helpmate and ministry don't pay much, and so she began with that goal in mind and God, she made as much of the year as I made.

Storie: 8:19

Oh, my God Her first year. How incredible. That means she really so did. She have a team of people helping her create you.

Kimbell: 8:25

She made everything.

Storie: 8:27

Wow.

Kimbell: 8:27

She makes everything still.

Storie: 8:28

That is amazing. She went her full time job.

Kimbell: 8:31

She didn't have one she had because of the. It was a walk through the cancer. She was a nurse or met in the medical field 17 years ago and had been through everything that doctors want you to go through to learn how to deal people in the medical field right?

Kimbell: 8:50

um sold on pharmaceuticals. Um always thought, thought, the, the doctor's concept, says the best way to get yourself whole. Um. So when she got diagnosed cancer and um, her journey was quite. She had pushed for a doctor to look at her own ideas of what her breast was feeling for years and none of them would listen to her, none of them would notice, would take her own. Well, I'm feeling something in my breast as reality and say, oh, it's just fatty tissue. Oh, it's just you're not really feeling what you're feeling. And she was like, no, I feel something. And then she would leave it's just fatty tissue, oh, it's just, you're not really feeling what you're feeling. And she was like, no, I feel something.

Storie: 9:31

And then she would leave that doctor and go to a new doctor. No, you're just feeling fatty tissue.

Kimbell: 9:34

It's nothing. I feel like a lot of women go through the same thing. Just, I know that she did not like that journey Absolutely not. That part of it was very frustrating for her and she finally found a doctor who believed her and wanted to send her to get a mammogram. She was 39 and and the the insurance came back and said no, we don't authorize a mammogram, she's not 40. Then she was like no, she needs the membrane six times. No, we're not going to get her a mammogram.

Storie: 10:02

The doctor asked the doctor asked six times, six times insurance.

Kimbell: 10:04

No, we're not going to get her a mammogram. The doctor asked. The doctor asked six times, six times insurance. Came back and said no, we deny it, we decline that, we deny that, deny that. And the seventh time she sent them a letter that was rather mean. No, you're going to give her a mammogram and we're going to get to the bottom of this. And you don't have an option. She have an option, she's going today. So debbie took her daughter and they went to get a mammogram and um, they set up the mammogram, they started the test and the initial technician that does the mammogram, um, paused the test and said I need to get an oncologist oh, clapping, her foot dropped oh well for her it was confirming, Because it was already her fear.

Kimbell: 10:45

She already feared that, so this just confirmed her fear. For the oncologist that came in saw that diastasis cells some kind of word that they use for just cells floating- I'm not familiar with those, but yeah, they were unfamiliar.

Storie: 11:03

Yeah, they shouldn't have been there.

Kimbell: 11:05

They shouldn't have been there and he was like well, I think we need to investigate that, because I think there's more there than DeLonghi.

Storie: 11:13

And it wasn't just a quarter.

Kimbell: 11:15

It was like full circle. It was full circle and so they were concerned. They gave Debbie pamphlets. My daughter saw the pamphletslets and that's how my daughter realized that her mother was dealing with cancer. Debbie comes home to me and she looked at me and she said when I die I want you to remarry. I said no, no kidding. So he goes, but you need to be with somebody. I said, sweetheart, first off that train, I went through with you. I'm not doing that again. I'm not training. I ain't training twice.

Storie: 11:47

Every wife wants to take you right.

Kimbell: 11:50

Secondly, when you die, I'm going to be nine, and I'm not marrying anybody when I'm nine.

Storie: 11:56

No kidding, you aren't willing to give up.

Kimbell: 12:00

She was like. You know what I mean. So soon as we've already put this in the hands of a big guy he's going to walk us through it and whatever his plans are, he's in control. But if you ever like fake, just lean on me, because I'm not going to.

Storie: 12:13

I love that. So when did that realization of what was really going on with her body transform into that?

Kimbell: 12:22

Good question. Well, she went through everything the doctors told her to do. She went through chemo, she went through radiation and a lot of things happened in the process of that to get us to where we're just going to trust the Lord. They told her to take pills. She had several pills. She was on. She was on gabardine for um, a micro, micro valve like I'm not sure what the hell.

Storie: 12:46

She turned micro um micro fibromyalgia.

Kimbell: 12:51

That's the one there we go, that's, you're way closer than I am. I never had it. But she was dealing with that and and then they started compounding all these other pills on her and she was taking 30, 40 pills a night and she said, hey, something's not working. They said, take more of that pill. And then she said, well, it's causing this, this and this. I said, well, take three more pills. And she was taking pills because of pills. Because of pills. It's like where's the benefits? She was depressed, she was bedridden, almost suicidal, just all these things hit her one time and she said I quit, I'm done, because death was going to be easier than living and we could adjust to her being gone better than her being in pain.

Storie: 13:34

Absolutely. It's torture to watch your loved one go through that much pain. I would assume.

Kimbell: 13:39

Well, I didn't know what to do. I was doing everything I could just to let her know we're praying, we're trying to get through this and reading the Bible. She found a version of the Bible Medside, ezekiel 4, chapter 12. In the end, god promises the Jewish people I'm going to feed you with bread, but I'm going to give you with plants. And she said God's coming out. And she quit taking pills.

Storie: 14:04

Wow, scary.

Kimbell: 14:06

She said I'm just going to trust the Lord. And she was a warrior. She wasn't just a survivor, she was a warrior. In fact, when she got her last chemo just to let you know, her last chemo the Denton Community Cancer Society asked her to be in a fashion show.

Storie: 14:27

Nice.

Kimbell: 14:28

Because they wanted to honor the people that are going through chemo and let them know they're still beautiful. And so she was in a fashion show with about 3,000 people out in front of her and she put on the clothes they wanted her to put on. And she had her wig on her head and she walks out down the runway, she does her little turn and she turned around to him, she goes and the song was Dancing Clean and she loves ABBA. And so she walks to the end of the aisle and she does her little turn and she goes I'm done. She just grabbed the wig and threw it off in the crowd and I'm out. And then she walked off. They went crazy, man. They were jumping up and standing, but it just validated that warrior spirit in hers that she's not going to live to be a victim.

Storie: 15:12

Absolutely. There's no give up in her.

Kimbell: 15:15

She's. No, she was going to fight till whatever it took to get past it. And so now she's going through the process of trusting the lord and we start showing her the best way for plants to get in her body. There's a lot of trial and error in the process. There's a lot of uh, which way would work best? She ended up on tinctures, because tinctures actually work. Tinctures are an alcohol extraction of either a plant or a mushroom, and at an alcohol medium is what she likes to use. It actually affects the cells.

Storie: 15:47

Right, okay.

Kimbell: 15:48

And for especially lion's mane, has the ability to cross the blood brain barrier and truly affect the neurons in the brain. Wow, so an alcohol will actually affect you at a cellular level. Sometimes the glycerin won't, nor is it as effective, and you have to take more of the glycerin to get the effect you get from an alcohol.

Storie: 16:03

Okay, but because of both of you being so involved with the business or the company, you can really customize what you feel. Each tincture will benefit that person that's coming to talk to you about what their ailment is.

Kimbell: 16:15

Well, I've had to watch a lot of videos, oh, of course. And to talk to you about what their ailment is. Well, I've had to watch a lot of video, oh, of course. And Debbie has given me a whole lot of communication and, look, they absorbed it. So I'm able to at least talk about it in a way where I can at least make you think I know what I'm talking about and her coming from the medical field I'm sure helps because she's done probably all of the research and she knows exactly what they affect, she knows how they do that If I do come up with a problem that I can't get an answer to, it's always that's a problem, hey.

Storie: 16:45

I would much rather you do that than just tell me something right so with that being said, you grow much of your own ingredients, right?

Kimbell: 16:52

We try to grow what we can, what we can, we do grow. We have sources that we have that are trusted sources Okay, most are organic Perfect. Or they're non-GMO Okay. Or they're no pesticides Nice Like. We have a grower, somebody who collects our Oochnian in Washington State Okay, she actually takes it out of the trees.

Storie: 17:16

Wow.

Kimbell: 17:17

And collects it fresh for us. It puts a little box and sends it to us.

Storie: 17:20

That puts a whole new definition on handmade.

Kimbell: 17:23

Tells us what tincture she wants and we ship those to her as a payment. It's a neat little system.

Storie: 17:32

That is wonderful, and do you like having your personal touch on everything?

Kimbell: 17:36

I still know we do.

Storie: 17:37

Yeah.

Kimbell: 17:38

I mean, we wouldn't do it any other way, because Debbie can't control quality if somebody else has their hands.

Storie: 17:42

No absolutely.

Kimbell: 17:44

She has a like our lion's mane. Lion's mane is a tincture. It's a mushroom. It's designed to help with the neurons in the brain and actually help them bunch in and find new pathways. We have people that use it instead of Adderall.

Storie: 17:59

Wow.

Kimbell: 18:00

Because it's strong enough. Her dose is like one drop every 50 pounds of your body.

Storie: 18:05

Okay.

Kimbell: 18:06

If you were to buy it online from some other apothecary or some other location Earthly, I believe. Their dose is three to six milliliters.

Storie: 18:15

Wow, but it's not by weight.

Kimbell: 18:17

No, it's three to six milliliters, which is one, two, sometimes three dropper fulls of product. Oh my, so you're getting three dropper fulls of alcohol with mushroom and Debbie's giving you the option of one drop for every 50 pounds of your body. So if you weigh 300 pounds, that's six drops.

Storie: 18:36

So you have a more refined and specific dosage.

Kimbell: 18:40

And the purpose of that is simple One we want you to get more of a dose of mushroom without a ton of alcohol.

Storie: 18:45

Yeah.

Kimbell: 18:46

And secondly, we have children that can do this. They just take one drop.

Storie: 18:50

Wow. So in the beginning, where you kind of explain this definition, for instance with the lion's mane, to friends and family, how did? How? Are you morphine Cause you've grown from just helping your neighbor down the street to an actual physical location.

Kimbell: 19:06

Yes.

Storie: 19:07

Yes, tell me about that. How quickly was that growth and why do you think it was so?

Kimbell: 19:12

exponential Demand. There are so many people that wanted the product and that knew that pharmaceuticals weren't going to be the way they wanted to continue their life and they wanted something that was natural, that didn't have the side effects, that would help them. On a personal basis, um, because, like debbie makes a magnesium gel, she made it because during chemo she had a stroke because the right side of her body did become. It wasn't paralyzed, but it was. It was damaged and it would flare up every once in a while. And she gets these, I want to say like jellyfish tingling all over her side Right. And so she tried everything on the market and none of it was strong enough because she doesn't like pain.

Storie: 19:54

Well, I don't think anybody really enjoys it. Pain needs to stop Right.

Kimbell: 19:58

And she wants to stop, like right now, and so she tried everything out there and nothing actually affected it fast enough for her to get relief. So she makes her own magnesium gel. Okay, and she makes it. It's a water base, so it absorbs really quickly in the skin. It is a magnesium oil that she makes her own strength of and it's usually about four times stronger than spray. And when you put it on, like I put it down her side, she feels the effects in less than a minute, but it calms down the whole body and begins to relax all the nerves from firing and relaxes her whole side and she's asleep.

Storie: 20:38

But it's not completely defeating your brain and putting you in a state of mind.

Kimbell: 20:43

No, it's just, it's not a drug, but you have magnesium that naturally calms and because it comes in topically, it actually absorbs at roughly a hundred percent.

Storie: 20:54

Wow.

Kimbell: 20:54

It goes through the muscles and then it affects your body from there.

Storie: 20:57

Which is wonderful because you're not damaging your liver and your kidneys.

Kimbell: 21:00

Correct, because magnesium in your body uses 100% of it. Your body uses like 300 different processes for magnesium in your body. Wow, without magnesium, vitamin D doesn't get to your cells.

Storie: 21:11

And that's so important.

Kimbell: 21:13

Yeah, but Debbie was diagnosed with her cancer. Part of the diagnosis came and they said well, your vitamin D level is like super low, so we're going to give you 5,000 BTUs of vitamin D every day. I mean, every week you're getting this big dose of vitamin D and it was gone by the next week because her body was just using it all up and she was like she was trying to figure out why it was doing that. So she did research on her own and found out that she needed magnesium. So she went to her oncologist and said hey, do I need magnesium for the vitamin D? He goes oh, that would be great.

Storie: 21:47

Oh wow, my goodness, my goodness.

Kimbell: 21:50

They're just so used to dishing out it was like they just want to give you a vitamin D pill, wow, but the magnesium was necessary for the vitamin D to finish its process. So with her quitting the medication, did she amplify her use in her own? No, I want to say we don't endorse walking away from your treatment plan. Absolutely Okay. And unless the Lord tells you to walk away from a treatment plan, and then you've done a lot of research and preparation and expectation, we are by no means endorsing you to leave.

Storie: 22:28

Western Mets.

Kimbell: 22:29

This is something you want to attribute to a tree-legged plant right, it can be an addition. Elderberry and turkey tail are not going to affect chemo. One's going to be a great immune help and and turkey tail is going to go in when you're in chemo and fight cancer cells and just eradicate them. That's it then. We didn't just go in there and start attacking them wow um, like a serious fact, man, um, but obviously, but the they aren't to be done in place of.

Storie: 23:00

Okay, okay, that's something very important.

Kimbell: 23:02

I'm not trying to tell people to stop doing medicine, because that's not our goal. Right Our goal is to help it become something that truly helps the body.

Storie: 23:12

Absolutely. Debbie is 17 years, 16 years clear almost 17.

Kimbell: 23:15

Wow, congratulations, debbie is 17 years. 16 years, almost 17.

Storie: 23:17

Wow, congratulations.

Kimbell: 23:19

And a gun is also a great way of bringing humor into situations that are so stressful.

Storie: 23:25

Really.

Kimbell: 23:26

Yeah, she had a double mastectomy as a part of her process. My second son was on a worship team out in West Texas going to churches doing little BBSs for all these little churches while she was going, just after her mastectomy, and he was telling them to pray for his mom. I prayed for my mom. She's had this surgery and about three weeks into his trip a pastor calls me from way out west. He says hey, can you tell me exactly what kind of surgery your wife had? I said she had a double mastectomy. Oh, thank God your son told everybody she had a mastectomy and it's just not making sense. So I'm glad we know what kind of surgery she had so we can pray properly.

Kimbell: 24:11

The curiosity almost killed the cat I had to call my son and have a quick anatomy conversation about the two.

Storie: 24:21

There's always a light right, there's always a silver lining to everything and that's wonderful that you encourage that, not that defeatedness. I mean you can see that silver lining.

Kimbell: 24:33

That's something we also do with people who come to our book because some of them are so destroyed they felt like, um, the big sea is death, yeah, and and it brings a lot of fear, um, it did for us, it did for debbie, it did for our kids. Um, my kids looked at me to see how they were going to respond to cancer and because I walked into it, knowing that we're still laying God's hands, the kids are able to lean on me. It's so important. Just walk in that thing. There was several times. I get mad at men dropping off their women, at their women, their wives I can't even say that their wives at chemo and leaving them Like it wasn't something that was towards us to go through, and I was just like they're already, they're walking in totally deflated.

Kimbell: 25:26

They need a support, and I would just I would encourage any man out there whose wife is dealing with a medical problem that you're not a part of with it, absolutely, absolutely.

Storie: 25:43

Because you are that that, you're still that leader you're the, you're the evidence of faith in her.

Storie: 25:48

That's right that's right, absolutely right. So now that, now that you guys have walked through some of that you've walked through the storm you really have, so you can really understand what people are coming from how do you help customers understand what it is you're helping with and what you do when you say? When you say they come to your booth One, where do you set up at Two, how do you let people know what you're doing and how you can help them?

Kimbell: 26:16

When we started that it was just farmers markets and random east texas farmers markets that are out in the middle of nowhere, right, and, and you're like you know we're gonna show up people sell that like, oh my god. So people and and tons of the hot.

Kimbell: 26:31

It's better television, yeah, so um, they would show up at these, at the markets, and we thought that the best way for us to get our products out was in a natural, face-to-face process, because there's a lot of education. It has to happen with the process of someone looking at these. They're not something that you're educated on anymore. It used to be natural medicines. This is what they used to do.

Storie: 26:56

Which is what they would until pharmaceutical.

Kimbell: 26:58

They would give you a tea and say, drink this for three days. It's going to taste like horn beet and in three days you're going to feel a lot better. But you got to do it every day, every morning, every night. But this pulls us on. I mean, it was all the natural stuff, because that's all they had Right.

Kimbell: 27:14

We didn't have petroleum-based pharmaceutical back then. I just had natural ways to fix yourself. How the Native Americans found out plants did what they do I don't know Still to this day. I mean, we used like a comfrey. They called it bone net and they actually used leaves from a comfrey plant to heal their bones through their skin.

Kimbell: 27:32

That's incredible they would take the leaves from a broken bone, wrap it on with animal skin and let it sit there for a few days and then they take it off and it had helped their arms, their bones heal.

Storie: 27:46

I feel like a lot more of this generation, especially our generation, right now is going back to those remedies and those medicines that they used more naturally. Because, I mean, you see so many people, you can take one medication for one thing and it really leads you to death on the the side effect end right.

Kimbell: 28:04

well, we began to question the brainwashing that took place from, from our kids. I mean, like breakfast cereal, we were brainwashing the thinking we had to have a breakfast cereal, thank you post. But you know they, they brainwashed the world into thinking without a breakfast you can't have a day, right Right, breakfast wasn't something they ever did. They had intermittent fasting. That's just the way they lived. They didn't eat till noon. They went out and did all the chores all morning. They worked on their farm and they ate at noon and they didn't have a breakfast.

Storie: 28:32

Everything was very different. It's all a lot of. I think a lot of our day-to-day lives have been commercialized and manipulated in some way. It's educating yourself, right. With anything, you have to educate yourself.

Kimbell: 28:44

So we have to re-educate people on what the purpose of these are, and there's people that look at them and go. That's who he is.

Storie: 28:51

Right.

Kimbell: 28:51

That's a bunch of snake oil and that's their right to say what they're saying.

Kimbell: 28:55

Just last week we had a man come into our booth, come in our store, and he showed me a picture on his phone. He's like see this, it was the mag gel. He goes see that Some reason that bottle doesn't like tile floors Because it broke, so I've got to buy a new one. And his wife said tell him the truth, tell him what happened. Okay, he goes all right, I'll take it.

Kimbell: 29:21

When we were at the market my wife bought this Because I told her it was silly and it wasn't going to do nothing. It's not worth buying, we shouldn't get it. And I have to admit I was wrong. It's the only thing that's helped my pain and my needs. It's the only thing and I need it so bad that I was fixing to go into that glass mixed gel that was on the floor and find a way to save it. My wife said don't. He said so. Now I've got to come back some more because I got to have that stuff and then but because that works so well, he was willing to look at the tinctures and now he's doing a bunch of tinctures actually helping his inflammation, helping in other ways that are very effective. And the Lion Mane. It helps so much with people who have trouble with focus.

Storie: 30:10

Right? Who don't want to take a legal method of therapy Right? So many issues can come from it, and I think, a lot of especially consumer type businesses. You have to believe it, you have to see it and it's real. If it's going to work, you have to believe it.

Kimbell: 30:27

You don't have to be a believer If you put a healing salve on your hand and the heat goes away from your sunburn immediately and you're like, okay, I'm going to do that again. I've had people come to the market and they're like, yeah sure, I'm just going to work. Come to the market and they're like, yeah sure, I'm just going to work. This one lady had corn out and her hand. Her fingers on this side of her hand look like snake skin.

Storie: 30:49

Wow.

Kimbell: 30:49

It was just, it was just gnarly and dry. And she goes. I never can find, I never can find out where the corn is. And they were watching while I'm getting out and I was like, wow, that looks really. But here, put some of this in, let's have one. I don't know, but do you need that? Just do you need it? She goes. Well, I'll try it. And she puts it on and she walks off. Well, it was right at the end of the market. We packed up and we left. Well, we didn't go back to that market because it was, you know, two hours away and we weren't going to go back for a while. Right, and um, she calls us in panic. Three weeks later, she fells. She goes where are you? I told her where we live. She goes. That is two and a half hours for me. I will be there in two hours. Wow, I said whoa, whoa, what's going on? She goes. That was the only thing that has ever made my little arm feel like a hand again.

Storie: 31:42

Oh.

Kimbell: 31:43

And I'm coming to get some of that that is incredible.

Storie: 31:46

It really is. To hear the stories, I mean we need lots of testimonials. So how do you scale something you know works? Because we use the Bill Blanche Grow Scale Method.

Kimbell: 31:57

Sure.

Storie: 31:58

What phase are you guys in right now and how do you continue to grow your business throughout the next couple of years?

Kimbell: 32:04

See, we started with a market face-to-face concept Because people have to see us see the truth in what we're saying, because you're looking at me, I'm not throwing lies at you, I'm not snaky, I'm not sneaking stuff in.

Storie: 32:20

You almost encourage people to doubt. You Do it All of our products. Our ingredients are right there in front of.

Kimbell: 32:23

I'm not sneaking stuff in. You almost encourage people to doubt. You Do it Right. All of our products, our ingredients are right there in front of you. We don't have anything hidden in there. There's no extra chemicals. There's nothing that's sneaky or coming from somewhere else. Everything is right there for you to see. That's wonderful Transparency. Yes, we want you to see it, know that it's real. We want you to look at our faces and know that we're not lying. We want you to know that what we're doing is truthful, and so if we come at you with truth, we can't fight that. That's right, and if it doesn't work for you, I'm sorry. It's worked for a bunch of other people. Let's try something that might. I know something else that might do it. Like I had a guy that tried one thing and it didn't do for him, but the other thing he tried fixed so many things for him. Right, he sold on that and other things and this one didn't work.

Storie: 33:05

But this one didn't. Each person is so different, not every medication or every illness, the only thing that affected debbie.

Kimbell: 33:13

Debbie's concept the lord teller was to get stuff in front of people at a market. Right, so farmer's market was our initial concept, and so I would. I was at the time during COVID. Our church lost its funding and so I was trying to figure out where I was going to go in ministry and I was thinking about my resume back out. God said no, no, no, go go back and do some IT stuff. I'm going to bless, okay God. So I started doing some technician stuff, just helping freelance. A company called me on the corporate balloon and said we want to make you a technician. So I was like, really it's the same time that Debbie decided she wanted to start this company and so I was working all week for them.

Kimbell: 33:58

I'd come home on Friday, load up the car Saturday morning, I'd go with her to a market. We'd get back from the market, I'd unload the car and then I would be able to spend a little bit of Sunday with her. Then I was back on the road and so I did that for three years. I'd jump home and I would load the car every Friday night and then she would go to the market and we'd go together and that was fun, I had a great time.

Kimbell: 34:21

I'd hear her tell people. In fact she used to have four sides on the tent and somebody would come in and say, one, try something. She'd go, honey, you need to take a walk. And then she would zip up that tent and they would. I don't know what they did, but they would try that ointment on wherever. So they perfectly did it. And then she would zip it and say okay. And say, okay, honey, you can come back. But her goal was to make you whole. It wasn't about selling you something. It was like we're going to fix your problem right now and people would buy it because, I mean, literally, they walked away pain-free and so. Well, we did just that face-to-face market prospect in the beginning. And when we moved to Dallas, because the markets were a little more affluent, a little better for us to actually market ourselves, we got locked into a couple of really good markets and the only way we could do that was for us to split.

Storie: 35:12

So she went to a market and I went to a market on Saturday Dividing content right.

Kimbell: 35:14

So you were able to divide that effort into two locations, but we're still having to produce to keep up with the people that want to buy our product. And so now we're in two markets on a Saturday and a good market on a Sunday. And I promised her that for two years, starting a year ago, that I would do everything we could every day of the week to get the company to a point where it could run and sell.

Storie: 35:44

Okay.

Kimbell: 35:45

And just trusted the Lord. That's what he wants us to do and he's now got us into five markets on a Saturday. We're in three markets on a Sunday and we're doing eight markets a week. On the weekend we have a store open which was like God's hand because we were trying to build everything and it's a little 10 by 12 room. In the weekend. We have a store open which was like God's end because we were trying to build everything in this little 10 by 12 room in the house and I've got a wall of tinctures and I've got stuff over here. I'm trying to open a drawer. I've got a moose, that to put printer paper in. And I said to everyone I asked we're done, this is not effective, we've got to find some rings. And she went by a place on McGee Lane in Louisville and she prayed. She said this is where God wants. I was like okay, but there was no space open.

Storie: 36:35

That's the 11th of the problem, yeah.

Kimbell: 36:38

And so we contacted the people after we'd driven by and prayed. I don't know how many times I saw the number on the. There was a number for the company.

Storie: 36:48

Right the property manager Property manager company.

Kimbell: 36:51

So I called them and I said, hey, I need to speak to whoever's in charge of this probation, and his name was Larry. He was a great guy.

Storie: 36:58

Good man, he goes I don't have anything there but let me show you something else.

Kimbell: 37:01

So he showed us all these other collections that he had our cartopies at. None of them worked, none of them were the right price, they weren't the right space, they just didn't make. They were hard at piece and somewhere in July of last year he goes well a spot over here at this location is coming open and it was the exact space that she had prayed.

Storie: 37:25

From the beginning. Yes, that's incredible, it just wasn't done and he goes.

Kimbell: 37:32

I think I can get you it for this price and it actually was a perfect price for the place we wanted. God has just blessed that space, but he gave us space in the back to actually do production and so we get our production and in the front section, the other guy used it as like a storage room, just a bunch of storage space. Yeah, and Debbie said, no, we might be able to like that store. So we prayed over it but we worked on production because last year was so crazy yeah, production was out the wazoo. I mean, christmas wore us out.

Storie: 38:03

It's a great problem to have right.

Kimbell: 38:06

It was, but it was tiring to the point. We got done with Christmas. We put everything in the store and we're done, we're out. We're not even looking at this for a week.

Storie: 38:13

I mean, I think a lot of entrepreneurs with any business go through that right.

Kimbell: 38:17

Like this is done, let me kick back up. In January and the Lord just grabbed us up to open the store in first March- Wow.

Storie: 38:34

And people have just steadily come in and the store is providing for itself. So you being patient and you both just waiting and trying to listen instead of forcing anything, has really led to a lot of your profit and your benefit and being transparent.

Kimbell: 38:47

Let's get us in the pattern. We're in Right as far as marketing goes. Debbie's label is so simple. She wanted simplicity in the label to put quality in the product.

Storie: 38:59

That's a wonderful mindset as well.

Kimbell: 39:01

Obviously, it's fun when you look at it. It's simple, it's easy to read, you know what it says, you can see the ingredients, you know what she's done. It's not, it's not flu, foo, foo and and and flowers. It's. It's just simple and and so people look at that and they love the market, they love the packaging, because it is so simple.

Storie: 39:22

Um, it's easy, it's not confusing, or no, or anything like that, everything is right there.

Kimbell: 39:24

With that being said, they love the packaging because it is so simple.

Storie: 39:27

It's easy, it's not confusing or tricky or anything like that. Everything is right there. With that being said, is there anything, any specific advice you would want to give to entrepreneurs in the healing space, or any entrepreneur? Give them advice on anything you wish to have learned along this way, that you've learned've learned and wish me and. I wish I would have told my other self.

Kimbell: 39:46

One thing that's been proven true is that whatever you're doing, you have to be truthful with.

Storie: 39:55

People will sniff out the sinkhole.

Kimbell: 39:57

They will destroy it. They will see a lie coming a mile away. I don't mind if people test it, they will see a lie coming a mile away. And I don't mind if people test this Absolutely, because I've seen it help too many people to not think it's going to help somebody. It's somebody that's fearless, skeptical, absolutely. Your ratio is strong. That's strong, I don't have a worry about that. But for someone that's wanting to do something that has any kind of questionable process, I pray, I pray hard about what they're doing.

Kimbell: 40:31

Our foundation was in the fact that God made her whole. It was a healing power of the Lord that made her whole and from that we want to extend that prayer to everyone. That's why everybody gets a ribbon. That's why everybody gets a ribbon, that's why everybody gets a prayer. Everybody knows that when they come in that booth and when they leave, they're met with compassion, they're met with truth and they're met with love, no matter what their background is or who they are.

Kimbell: 40:56

We have pagans that come as our. I mean pagans, I mean people that worship Mother Earth and they believe in the cycles of the moon and that the plants came from some of their origin. But they know, when they come in our booth, that we give it the credit of the Lord. I don't cram it on the throat, I don't try to make them feel bad, because the plant's a plant At the end of the day. At the end of the day, the plant's a plant and the plant's going to do what the plant's a plant At the end of the day. At the end of the day, the plant's a plant and the plant's going to do what the plant's going to do and if we're called for using the natural plant and the purpose that's been designed for it. It works.

Kimbell: 41:35

And they can't argue with it, right. They can give it credit to whoever they want to give it to. I can give it to whoever I want to give it to.

Storie: 41:46

That's right, but the plan's still a plan and it does what it does. Yeah, and that's what you want people to feel when they walk away, no matter which a belief ends. If it works for you, then what? Keep doing it right, as long as it's not hurting you at the end of the day. I mean, why not try something? Anyone um looking for? Healing or even just to have some support, some understanding. I mean, it would really benefit from seeing you guys because you've been there, right yeah.

Kimbell: 42:08

We've dealt with it personally. So when someone comes in our booth and they're dealing with a family member or they're dealing with themselves, our first step is compassion. Let them know that they're not alone. We've been there. If a man wants to support his wife, I'm right there. Generally, Matt, when you take out of it.

Storie: 42:31

And I'm sure the wives love, love that supportive.

Kimbell: 42:33

Well, I'm a hundred, I'm a hundred percent behind. You're not walking through this alone, but if you're not walking through without, what? If you're walking through this alone, but if you're not walking through it without, if you're walking through it.

Storie: 42:46

Without God, you don't have a foundation Absolutely, and I mean me being in the marketing world and mutual world. It just attributes to the phrase. People buy from people. They know like it's just what If they trust. If I trust someone, I'm going to at least try what they have Right.

Kimbell: 43:08

But you have to have that transparency, like you said, to earn trust with people. Debbie came at this because God healed her and she wants that healing she received to go to whoever comes across her path.

Storie: 43:19

That's amazing.

Kimbell: 43:21

If somebody gives it to somebody, that same prayer is going to be there. There's a little lady that comes into our store and every two weeks she buys two elderberry honeys. Loves the honey Honey's really good but she'll buy them two honeys. And every time she comes in she gets a bag and a ribbon. She came in February. She goes. Let me tell you a story. I'd love to hear a story. She goes.

Kimbell: 43:51

My family all came over for Christmas and my grandson brought his girlfriend over to my house and the girlfriend asked why I had all these ribbons all over the house and he said I don't know. I'm going to ask him. So he goes. Grandma, why do you have those ribbons? She goes. Well, those are blessings and every time I go buy that honey I get a blessing and I hang the blessings everywhere. I need a blessing. And her husband looked around her room and he goes. There's a lot of blessings, there's a lot of blessings in him. And she goes and I've been tying them on people's presents. I send them to them. She goes and my sister stole two of them. That's okay, I just pray for her a little harder.

Storie: 44:43

That's wonderful, you're giving them her a little harder.

Kimbell: 44:45

That's wonderful.

Storie: 44:45

You're giving them just a little sense of hope they can share with others.

Kimbell: 44:49

It's a neat repackaging thing that they actually repackage to get someone else. They pass it on to the next person. One girl comes to a grapevine and she finds a grapevine with her mother and Debbie goes to pack the purchase and hand it back to her and she goes. My boyfriend's got one of those ribbons on his rearview mirror. Oh, we got it in Keller, the lip biter, I remember.

Storie: 45:15

Now You're everywhere.

Kimbell: 45:16

You're sure, husband and I happened to come around the corner. She said it was him, it was that guy. But it's just to have that little. That's your brand, I've had people send us back a message telling us that the ribbon hit them in such a perfect time.

Storie: 45:33

She was meant to be almost.

Kimbell: 45:34

That was just that added prayer.

Storie: 45:37

How do people find you? If they want to reach out to just you, talk to you, or if they want to to try what you have or see what you want to offer, how can they reach you or find a?

Kimbell: 45:46

couple ways. We have our website, singularapopulatorycom, okay, and if you want to look at what we want to market, um, we're currently marketing it at at um several places in person, at markets around and didn't uh, keller, arlington, uh, flyer mound? So all of those are listed on your. They're all listed on our website. Okay, great, in person at markets around Denton, keller, arlington, flyermound.

Storie: 46:04

So all of those are listed on your they're all listed on our website. Okay, great.

Kimbell: 46:08

And it's stclairpublicarecom. And then we also have the ability to purchase online. So they can ship. We can ship anywhere back through the end of this month. We have free shipping, wow. So we're shipping anywhere through the end of the month and after that there'll be a small if you get to a certain price. Then the shipping will be free.

Kimbell: 46:28

So they have the online option. They have the store. They can come at our store at 1865 McGee Lane. It's got a sign up there on the front of the building. They can just come on into the store and the phone numbers are actually. My phone number is actually on the website. So if they want to call somebody, they'd be calling me. Um, I'd love the chance to to talk to them. Talk to them. Do I have any questions? Um, we're not doctors, we we don't uh prescribe, we don't um analyze, or. I can only tell you what each one does, to the best of my knowledge, right, um? But I've seen it work consistently enough that I have faith in it doing what plants designed to do right um, but we're not doctors.

Storie: 47:17

We don't give medical advice um which is which is a great disclaimer to put out there, because I mean, you can't claim everything works and I can't claim it works for every person. Right.

Kimbell: 47:30

But I can claim it's worked for a lot of people and there's a chance.

Storie: 47:34

Hey, if there's a will, there's a way.

Kimbell: 47:36

God has used it in many ways to help a lot of people, and that's a wonderful thing you and your wife are doing.

Storie: 47:42

I'm very thankful that it led you to this today, because you're probably helping a lot more people than you even know.

Kimbell: 47:47

Well, I just and that's another thing we just trust God to do what he's doing. We want to eventually have classes where we teach people about herbalism and what plants do what. Which ones are antispasmodics, which ones help with antiviral, which ones help with this? And she's going to do several classes, hopefully soon, but probably going to start in the fall.

Storie: 48:08

Wow.

Kimbell: 48:09

To help people understand what those are. My son's going to start a podcast to help us walk through different herbal things and he's going to have the tea of the month.

Storie: 48:19

I think that would be amazing.

Kimbell: 48:21

Do so many things to walk through and help people understand some of the stuff we do Maybe highlight a product and say this is what this product does, so I don't have the opportunity to use TikTok.

Storie: 48:31

I don't know, I'm not involved in that, absolutely.

Kimbell: 48:33

I'm the guy that installs, I'm not the social media guy.

Storie: 48:36

Hey, at least you have the kid out there in this day and age, don't you know? It can happen right. It can happen right and really everything you do really shows that something great can come out of something so terrible. So thank you for coming and sharing your story with us.

Kimbell: 48:48

And I really appreciate it. The one thing my wife told me to tell people if you're going to start a business, make sure you have good support structure, a good foundation, people who believe in what you're doing and are supporting you in the process, because things are going to be lean, they're going to be difficult, they're going to be tough, they're not going to be easy, but if you have the lean-ons, it's 100% better.

Storie: 49:12

And I can't wait for her to tell me more about that in this time. Oh, she's awesome. Thank you for Kimball's team time for everyone listening out there. If you want a healing experience, even, or you just want to try something else, because whatever you're using isn't working, please, please, reach out to Kimball or Debbie. They'd be more than willing to talk with you and try to help you any way they can. Until next time, we'll see you.