SPEAKER_02: 0:16

Welcome back to Market It with Atma, where we share the tips, tools, and strategies to help your business be successful. Today we have on the show a very special guest, Miss Queen Kema. She is the owner and founder of Queendom Arts Consulting. Welcome, Kima. How are you? Thank you.

SPEAKER_00: 0:33

Welcome.

SPEAKER_02: 0:34

So what do you prefer to be called?

SPEAKER_00: 0:36

Uh Queen is fine, Queen or Kima, or Queen Kema, either combination.

SPEAKER_02: 0:40

Great combinations, by the way. I love the Queen part. So tell us, well, tell our audience. Um, you you have a multifaceted skill set, right? Yes. What is your primary company now and what encouraged you to start it?

SPEAKER_00: 0:54

Thank you. So my primary company now we are a fractional COO firm, and I just tell people that's a fancy way of saying we take the driver's seat and the COO of a business long enough to build sis systems that will help scale. Okay. And then we leave those business owners in a position to choose one of two continued paths, which is to work with us in a fractional capacity as like a white label back office or for them to have training, onboarding, and we can actually acquire uh staffing for them and kind of like transition ourselves out over a set period of time and then they can go be great.

SPEAKER_02: 1:30

Wow, that's wonderful. So you kind of give them a structure to the onboarding and the offboarding so that they're not left kind of lost. Yes, correct. That's wonderful. So what inspired you to start this company?

SPEAKER_00: 1:42

Yes, uh, that is a great question. So we could spend two hours talking about that. Yes, but the 30-second version is I always had a gift of helping per helping people. I always had a passion to help people, I always had a passion to serve. And then I was always labeled as gifted, right? So things just kind of naturally come easy to me. And so I was like, okay, well, I think God did that on purpose. I think there's a reason that I'm good at so many things. Um people, oh, what are you not good at? And I'm like, math. I don't like math. I can count money, I can do percentages, I can make conversions, geometry, algebra, you're kind of out. Nope, don't ask me to do any of that. I'm like, so don't worry, God definitely stopped pouring. Yes. I don't have everything. Um, but my the culmination of my gift skills, my desires to help people, um, kind of manifested itself through this business in about 2017, uh, where I wanted to, because I grew up doing professional fine fine arts performance. And so I wanted to take the skills that I learned in business while I was in college uh and help other creatives be business owners. And so I was like, hey, because I had done it professionally, there were things that were the standard, the norm for me. And when I got out of that realm, I was like, oh, you guys are kind of all over the place. And I realized that like this uh designers, clothing designers, painters, chefs, people, I'm like, you got this is a business, and people aren't respecting you as a business and they're calling you a starving artist. And I kind of took that personal and I was like, I'm an artist, I'm not starving.

SPEAKER_02: 3:17

And so I'm very healthy, exactly.

SPEAKER_00: 3:20

And so um, that's how Queen of Arts consulting um became. And so uh during COVID, that was no longer a sustainable market, right? Uh, because most money from arts is made live, right? So even if we acquire you deals or represent representation deals, and this is before you know influencing was the market that it is. Yeah. Uh, I needed to find something more sustainable. And so we changed markets, we kept our model. Um, so the thing that we do hasn't really changed much over the years, which is to provide that structure of like this is how you run a business. Um, but we changed who we do it for. So now we do it for career professionals who are looking to scale or start a business. Um, usually they are a licensed professional, there's credentialing or different things like that. Um, or hey, I love my nine to five. I'm not looking to exit into entrepreneurship at all. I have a lifestyle I want to maintain. Right. Um, but I there's this business or a passion project, or I want to have something to leave my kids, right? And I want it to be a legitimate business. And so we come along as the hands and feet and bandwidth for those people. Wow. And then our final market that we work with is organizations. So organizing orgs like uh Goldman Sachs, Dallas College, Banks, uh, the City of Dallas or Chambers of Commerce, and we support entrepreneurial programming for um underutilized or disenfranchised communities, people who otherwise wouldn't be able to afford service from us. Okay. Um, and that's our way of providing accessibility, and it's also a really great business model too.

SPEAKER_02: 4:52

Absolutely. So you said that your model kind of shifted a little bit to where you're helping the entrepreneurs and the startup businesses, right? So, what was your focus prior to that and why did you make that shift?

SPEAKER_00: 5:03

Yes, so we still help entrepreneurs, startups, and then also maybe mid-size or businesses that have kind of plateaued. Um, but we changed our market in the sense of we no longer support creatives. And that is because that's really a good thing. Um, the way that the market has evolved, I don't I don't like charging people for things that I don't need to charge them for. So if I if I'm charging you, I want it to be because I've either acquired skills or resources that you don't have. Right. And that's a a fair trade for me because I have skills and resources that you don't have. Right. Um, but there are so many different things like Twitch, Discord, there are so many different platforms that are really affordable, really accessible, that I kind of just redirect people that way. And I'm like, hey, instead of trying to put yourself in a state of survival to figure out how you're gonna pay me to make your dreams come true, here's these free resources where you could go and do that and just put the work in and do it yourself and hold yourself accountable. And so I just didn't feel like it made sense for us to stay in that market with the direction of the way society structures were going, my own personal desires, my own desire for stability um and consistency in finances. And so that's how we kind of evolved to where we are now.

SPEAKER_02: 6:15

Wow. And how long ago did you start, Queen of Arts?

SPEAKER_00: 6:18

2017.

SPEAKER_02: 6:19

2017. So you're over the five-year hump. Most businesses fell. For anyone who who isn't knowledgeable of this, most businesses fell within the first five years, actually within the first two years. Yeah. So the fact that you made it over that hump is a huge success. So you're obviously doing things right. Thank you. So what what do you think is your separation factor? How do you separate from other fractional CEOs and non-the philanthropy in general compared to other people who kind of help strategize, create that roadmap, and that that template?

SPEAKER_00: 6:52

That's a great question. And I would say there's two phases to that. One is our core values, um, so our ethics, right? And so we're in an unregulated market, and unfortunately, anybody can call themselves a consultant. And so people have a lot of consulting wounds. Absolutely.

SPEAKER_02: 7:10

Absolutely. It's just like a bad banker, right? You get a bad taste in your mouth, and what do you do?

SPEAKER_00: 7:14

Exactly. And so uh the number one feedback that we get consistently across the board from partners to clients to people on our staff is how they feel um and how they're treated. I just had a client tell us this morning, um, thank you for you know keeping the energy high, keeping it consistent. They had a lot of different things going on in their personal life, and we were able to maintain momentum um to where they don't feel like they wasted a very sizable amount of money that they've invested so far. Right. And so that giving people that feeling, it's not just the thing that we do. And I tell people anybody can write you a strategy, but we're gonna write a strategy for your life. And we're not gonna say, hey, I need you to get it together and fit in this box. We're gonna say, let's build a box around you. Oh, I love that you already have going on, what your personal bandwidth is. And one of the questions that we ask in our needs assessment is how do external relationships impact you in business?

SPEAKER_02: 8:08

Oh, can you say that again?

SPEAKER_00: 8:10

How do your personal relationships impact you in business? Your friends, family, children, and you'd be surprised people start having revelations about why they're not successful, and they're like, Oh, yeah, I do have to reschedule meetings a lot because I'm a soccer mom. Yeah, and I'm like, okay, then why do you keep scheduling meetings at that time?

SPEAKER_02: 8:27

You know, and so it's the little things we know, but when you say it out loud, it changes a lot. So you you found that gap where people were really the questions you needed to ask to get the results that they wanted, I guess you could say.

SPEAKER_00: 8:41

And that leads perfectly to the second part. You you framing that? Yeah. The second part is we have a curriculum that I have developed over the last 10 plus years. So I love reading, I love educating. Um, and so my degree was actually in education. Wow. Uh in in arts performance education. And so I try to observe and correct a lot. And so over time, I'm like, okay, these are the common things that I see. And that has turned into an entire six-stage development program that has uh curriculum attached, it has criteria for how to identify who falls within that and what type of resources they're likely to need as a business. And right now it's pretty fail-proof, which is solid.

SPEAKER_02: 9:21

Wow. And you know, so much of our culture nowadays is so really emphasizing, I think of the corporations are really emphasizing that work-life balance and that sense of relationship. Yes. Right? I mean, I absolutely hate it when I'm called a salesperson or I do not sell, I do not want to sell to you. I hate it when people sell to me, just so y'all know. But if you create a relationship with me, if you're actually interested in what I have to say and you don't waste my time or you know, the the resources I have, it means so much. I am so committed to whether I I can use their services or not, I'll I'll pass it around, right? So do you feel like the ability to create relationships and fill in those gaps for you specifically is something you kind of naturally grew up knowing, or do you think it's a it's a factor that a lot of business owners need to learn?

SPEAKER_00: 10:14

That's a great question. I love your questions.

SPEAKER_02: 10:17

I I love that you enjoy them. Um I'm completely off script today. Yeah. But I mean, these are real questions that I think other business owners that whether seasoned or not, they really need to know this because at Vent Trinity, we kind of we kind of do the same model, but in terms of marketing, right? So I can promise you a lot and I can take a lot of money, but who know I can't tell whether or not it's gonna come out good. So we take that away, right? And we do the build launch grow scale methodology we talked about. But the most important part I feel is that discovery process ahead of time. We have to know who you are. If you know who you are, and if not, let's establish that before we decide to commit to anything.

SPEAKER_00: 11:00

And that's what we do during our needs assessment. And we say, Hey, are we a good fit? And we actually have a workflow in our back end, our back office model called not a good fit. And it's our not a good fit workflow because we don't want to ever just drop people off, which kind of ties into your question about the relationships. Absolutely. Um, and so what we tell people is after conducting a needs assessment, whether you decide to move forward or whether we decide to move forward, either way, you're gonna walk away with a deeper understanding of yourself, a greater understanding of where your business is, and we want to have that lasting impact in your journey, whether you give us money or not, because we share time and space together. That's right. And so um I think naturally I'm a very empathetic person. And so I've always valued relationships, uh, but not to the expense of myself.

SPEAKER_02: 11:47

So has that always been though? Uh is that something you had to learn?

SPEAKER_00: 11:52

That's kind of like my nature. Uh I could tell you a story about when I was in like middle school or something, my very first like friend girl like fallout situation, and two of my friends like cornered me on the bus. It's like six o'clock in the morning, and they're like, I don't even remember what they were saying. They probably had valid criticisms about something about my personality, who knows? Right. But I just was not feeling it. And so we got off the bus bus and they're like, You didn't say anything. And I'm like, I didn't, what do you want me to say? I listened. Right, right. Right. And they're like, Well, we're trying to, we're trying to strengthen our friend circle and da-da-da-da-da. And I was like, Well, it sounds like you don't want to be my friend. And they were both quiet and they looked at each other and they were like, How is that what you took out of what we said? And I was like, Well, I just listened to you say all these things you don't like about me. And I'm not interested in being a different person, so it sounds like we're not a good fit for friends. And I walked off.

SPEAKER_02: 12:40

If we could just put that in a reel, that phrase right there, and just remind my children, everyone of it on a day.

SPEAKER_00: 12:47

We're not a good fit for friends, and so I just realized that it's not worth it. Um, and that's kind of just been my motto through life, and I kind of coached other people through it, and I would tell my friends by the time we got to high school, I had a whole phrase like um OPP. I'm like, oh, that's OPP, and I'm like, other people's problems. Yeah. Like, you cannot adopt other people's problems. And so OPP emoted. Other people's problems. And so yeah, it sounds like a personal problem. And so I kind of just like had that personality where I'm a big lover and I love people, but if you're not feeling me cool, I'm not gonna try to convince you further than that, and I'm just gonna keep it pushing.

SPEAKER_02: 13:21

Right. You have strong boundaries and awareness of what your capabilities are, right? I feel like a lot of um, I mean, me included, I have a a business outside of this, and it's so hard for me to separate because being empathetic and caring about what you do and building relationships is all things we need, but it's so easy to lose track of time, to lose track of priority. Yes, especially in a business, I feel. Yes. Um, and so it's it's a big learning curve for a lot of people. Do you agree with that?

SPEAKER_00: 13:53

I agree, it's a huge learning curve. And so that's why we ask that question in the needs assessment. It kind of helps give us, and there are a few other related, there's a whole relationship section. So there's about five or six questions in the relationship section. Wow. And so from there, when uh sometimes people will fill out the questionnaire before the needs assessment, but either way, we I always spend the most time there. Um, the other technical business things, those are things I can see on paper once.

SPEAKER_02: 14:18

Right, I can see your Google. You know, yeah.

SPEAKER_00: 14:20

And so I I spend a lot of time there and I train my team to spend a lot of time there and make that the bulk of our qualifying process um because that tells us their capacity. And so I think that we have people who come along who have great self-awareness of their capacity, and then we have people who come along who don't. And then what I think is most important is depending on the duration of our project together, where your position is in life may change. Things come up. You may have felt really confident in your relationships. Maybe there's a detriment to your marriage halfway through our project, what's gonna happen. Right. Right. And so we still want to know what people's perspectives are and what their um what's the word? Expectation, maybe? Expectation. There's a phrase uh that's slipping my mind, but it's basically like how risk averse you are.

SPEAKER_02: 15:04

Um you're a risk authority or no, something on the other thing. Yeah, yeah, yeah, yeah.

SPEAKER_00: 15:09

That that thing. But people think about it for like money, but they don't think about it with relationships. And it's really the same thing psychologically, emotionally, it's the same thing. I have an e-book called The Psychology of Sales, and I talk about how um buying is an emotional process. Everybody thinks that buying is logic. It's not, it's mostly emotional. And then in the in the intro of that book, I say, if you wake up tomorrow and there's money missing from your account that you didn't know was gonna be gone, the first thing that happens is not a thought, it's a feeling. Oh the very first thing, if you see a minus six thousand dollars that you weren't expecting, you're gonna feel something in me. To my stomach. It's a feeling, it's not a it's not a logical thing. Oh, true. Same, the opposite is the same. If you wake up tomorrow and there's six thousand dollars you weren't expecting to get, you're gonna feel. Wow. You see, and so the our relationship with money is more emotional than we realize. And so once I figured that out, it really helped inform the rest of my process of being able to help understand how people see their relationships because now I know how you're gonna react to the ebbs and flows of money in your business.

SPEAKER_02: 16:20

So important. Yeah. So how they um kind of structure how a client kind of structures their relationship with their staff, their business, and in their personal life is all a factor into you deciding if y'all can be mutually beneficial. Yes. Wow, that's 100%. It's amaz that's an amazing mindset. I say that it's amazing, but I feel like a lot more of our society is moving to that. But they don't have the capacity you do to see fill in those gaps, right? So, what would you say um is a success story of yours? Something you're really proud of in your business and what you've done.

SPEAKER_00: 16:54

Oh, thank you. Oh man, by God's grace, I have a lot of those. And I would say um I'll give you my top three. Okay. Um, what my first year of closing five-figure deals in my business, which was 2021. Wow. 2020 in 2021, I closed my first five-figure deal, and I was like, oh, that feels good. And I did a couple more times and I was like, oh, I can do this. Uh just before I had staff or anything. And it was just me. I was just the independent consultant. Maybe I'd hire somebody for help for short stints if I got a big project or something like that. But um, that client, I was actually able to help uh raise$10.5 million in investments for their business. Wow. Um so they actually came to me just for a dick. They just wanted a proposal deck, and I was like, hey, that's not how that works. Like, what's going on? It we have to talk about like what is your strategy?

SPEAKER_01: 17:41

What's the ROI?

SPEAKER_00: 17:42

What do you mean, you know, and so he ended up being a client because he's like, Oh, I hadn't thought about it any of that. I was just gonna put the deal on paper. And I was like, but what is the structure of the deal?

SPEAKER_02: 17:50

If I'm a business owner, if you're looking out for me, we're gonna talk a little bit more, right?

SPEAKER_00: 17:55

Yeah, exactly. And so that's that's that was one, and these are in no particular order, just my top three, probably equivalent, equivalently. Um, I would say the second one is there's a nonprofit called Rebrand the Man, um, and they focus on mental health for men and uh in the belief that you know mentally and emotionally strong men in communities make strong communities. Absolutely. Because mentally, emotionally damaged men are very detrimental to communities. And so there's a man, um, Coach Kyle, Jay Kyle, he's an author, super, super awesome guy. Um, we helped him from conception to now he is like partner with Nami. Um and so he he has like these initiatives, these build-outs and curriculum and uh these groups with men. And so being able to see like his heart, his idea go from the beginning, you know, all the way to being a fully realized and functional nonprofit organization with great relationships, that's a huge one for us. So we we love when people are able to go through the process from start to finish. And so it's a rare find. Uh and so huge gem. And then I'll say the last one would be our Dallas College project. So we were able to work with Dallas College for the Dallas College Venture Club, aka D C V C, which is a program for non-degree seeking community members. Okay. It's a pilot program that's happening right now at the Bill J. Priest Center uh in like the Cedars near downtown. Okay. Um, and it's a co-working space. And the co-working space is designed to say, hey, the college is here, it's a resource center. So what you're not pursuing a degree, come in and utilize this resource, and the objective is to get entrepreneurial development. Um but they were having a difficult time deploying it, right? They tried to launch it a couple times, and there was a lot of different the co-working space um specifically the whole concept. Oh, okay. So yeah, so the space itself would be used. Okay. Um, but the concept of like the resource was falling flat. Um and so we came along, and once we did an audit, I was like, hey, what you think the problem is here is not actually the problem here. Um and there's a few other things that are going on, and so we ended up um securing at first they laughed at first because they were like, Oh, you're small business and we're at Dallas College. And I was like, and so I kept, I was like consistent, you know? Yeah. Um, and then we were able to successfully secure a three-month contract, and then like six weeks in, they were like, Can we follow an extension? And I was like, Yeah. And so we were able to have that that project for a year. Um and so we, yeah, that's the video we use now in our proposal deck when we do uh consultations, is being able to show, like, uh we have a video interview for our point of contact, Danika Hirschberger, who's the community manager there. Um, she she's giving her feedback of where we are, we're like halfway through, and then the other clips of the video are for towards the end. So you get to see kind of like the middle point of where she was after we kind of cleaned everything up and put, and she's like, all right, so fingers crossed that it'll work this time. And then by the end of the video, it's like this huge successful event that we were able to throw. And yeah, we covered everything from data implementation to um how their KPIs are recorded and performed. What does measurement look like? How do we actually quantify our objectives and then set strategies to accomplish them? What does that look like with relationships down to helping write the job description for the person to run it? Which is important, which is important, and then train her like we talked about earlier. So they took that fork in the road, right? And so we were able to train and onboard and implement the model and then support her, and the idea the event was her idea, which was great. Um, and we came behind her and it was it was a really awesome, really, really fun.

SPEAKER_02: 21:34

Emphasize that event.

SPEAKER_00: 21:36

It was really awesome.

SPEAKER_02: 21:37

That is a great um, those are great success stories. And and ideally, every business owner wants a success story right there. And so you mentioned two things that we follow as well. One, the customer journey and your sales process. Whether you have one or not, do you feel like you have to have a customer journey process for your clients? 100,000 percent.

SPEAKER_00: 21:58

That's actually a service, it's actually a startup service that we offer. So in our in our development services, there's a package specifically for that. That's how important it is. Wow. And so we're like, hey, it's just a thousand dollars. We made it very affordable. We have Klarna, you can split it up. That's how important this is. I need you to do this first. This is one of the very first things that you need to do. Um, and the reason is because, and I just give you a quick analogy. Would you get in a car with somebody if they didn't know where they were going?

SPEAKER_02: 22:26

I mean, yeah, no, no, it depends. It does depend because my coworkers do it a lot with me, and it's like, why do y'all keep doing this to yourself? But you're right. If I if I don't feel like you are knowledgeable about where we're going, yeah.

SPEAKER_00: 22:39

Do you know how to drive? Like, you see what I'm saying? And I come from a generation before a GPS. So I feel like me getting in the car, like, I feel like the younger generation, I'm like, yeah, I get in the car, I'll just, I'll just pull up my share my location. I'm like, but when we were growing up, there was no sharing my location. I need the address. There was no, I need the address, I need to know where I'm going. And so it's like I'm not comfortable, you know. You remember being in high school with your friends, like, do you know where you're going?

SPEAKER_02: 23:02

I had a maps go in the car with me under the seat, just pull that thing out. So, you know, yes, we so how does that to to touch on that? The generations, right? I mean, every single decade we're gonna have different generations. How has your growth in your generation, not having cell phones and things like that, transitioned into business and throughout the years? And how do you think it's impacting our market right now?

SPEAKER_00: 23:28

Oh, that's a beautiful question. I'll say for me, it helps me think long term because I know how fast or slow things can work. Um, because I'm a big, big, big reader. My teachers used to always like I was a kid that came to school early and went late, so I could sit in my teachers' classrooms and ask them questions. Um, because I'm like the curriculum is boring, so I I can tell you no more and I want to know that other stuff.

SPEAKER_02: 23:49

I'm sure they love it.

SPEAKER_00: 23:50

They loved it, they loved it. And so um from there I learned a lot about like the economy and stocks and all kinds of stuff that you wouldn't normally learn in high school because my teachers were happy to share information with them.

SPEAKER_02: 24:00

And you were enjoying hearing and receiving the information.

SPEAKER_00: 24:04

Yes, and so I'm very grateful for that. And so from there, watching just kind of my my my love for data. I didn't know I had a love for data, I didn't know that's what it was, I didn't know how to describe it as that until I was in like college. Um, but my love for like information and people and just kind of understanding how things work. I was that kid that took everything apart and tried to put it back together, right? So, how does this work? And so me figuring out, okay, people kind of work the same. And then I as I began to study and like history, I'm like, people are not as different, we're not as unique as we would like to think we are. Okay. And so even though we are special in our own way, we're not as unique as we exactly as we would like to think that we are, our psychology, our feelings, like these things, a lot of things are kind of genetic or physiological, and we think it's our personality, but it's actually physiological, like it's our physical bodies, especially with women and hormones and the whole thing, right?

SPEAKER_02: 25:02

Absolutely.

SPEAKER_00: 25:03

But that's why we're able to relate because certain things are just physiological, otherwise, it'd be just humanity would be all over the place.

SPEAKER_02: 25:10

Right. That's why they call it like a grieving process when someone passes away. Yes. You don't know you're gonna go through these phases, but there is a template for these phases. And it's so funny to watch, not funny in this sense, but it's so funny to see people and how they do behave the same way and they had no knowledge of it, especially emotions.

SPEAKER_00: 25:27

Exactly, and can be in different environments growing up, different uh socioeconomic status, like there's in there's these things that are in common. So when I started learning, huh, I wanted to know what else is in common. And so I went on a journey to discover, and I'm still on that journey of discovering what things are in common, you know, in life. And so how that relates, I think, to our economy right now is you see these industry shifts, and people have a, you know, they right has their own idea of why they think shifts are happening, whether it's political or economic or social. But the reality is physiologically, we are all wired to survive. And so Ebbs and flows, right? Exactly. And so if all humanity is like pushing in one direction, then we're all just trying to push, I think, to the same direction of figuring out what works best for this environment.

SPEAKER_02: 26:15

You have a wonderful, wonderful way of putting that in a frame where you can really visualize it. I picture a sea of fish, you know, and we do, we we are always pushing forward. How we get there is variable. So, how do you you take that and because you care and because you create relationships, you've you've generated this wonderful, wonderful process and now have a team. Um, can you tell us or tell some of the business owners listening, or maybe even somebody that's trying to become a business owner, what would you have told yourself when you were in that phase that you feel like was pivotal for you to learn?

SPEAKER_00: 26:53

Write your processes down on paper.

SPEAKER_02: 26:56

Not on the computer?

SPEAKER_00: 26:58

On paper. Okay. Why? Yeah, on paper. So like writing, when there's a psychology to writing that you don't get out of typing. Um between like tactile of doing the actual motions of creating the words and your thoughts, it makes your it forces your brain to focus on what's most important. Um because when you're typing, think about how many times you've wandered off while you're typing.

SPEAKER_02: 27:22

I think my kids have a picture of me sleeping while I'm typing what they're saying and my eyes are closed.

SPEAKER_00: 27:28

You see? So it's something because it's mechanical, we can do it sub like unconsciously without actually being intentional. Wow. But when you write, if you fall asleep while you're writing, you can see the it's a straight line, it fit lines. It's it's gone. The words are gone with your sleep, right? So writing helps your brain like um centralize and focus and prioritize its thoughts. So you're gonna be more clear. You're gonna also think about things that are more relevant, right? Because think about how, like, okay, grocery list. Your mom, right? So I think if you have to jot down your grocery list, you're gonna think, uh, I also need right. But that doesn't happen if you're like typing. You're just like, oh, I just need so true. But if you're when I type my grocery list on my reminders, ten times out of ten, I'm gonna remember something else when I get to the store. I'm like, oh dang, I forgot to put, but when I jot it down and I write it, I'm like, oh, I also need, and I also need, and I also need.

SPEAKER_02: 28:23

Wow, that that that's profound because I just got done telling you right before we got on the call, it was amazing how you could multitask. You were reading something and you were able to hear what I was saying, and that's hard for a lot of people to do. I would not suggest that. Yeah, don't do that. Oh, by the way. But I was so impressed. You just told me and framed it in a way where I noticed that I'm doing those things naturally. So I would have never understood that had you not kind of framed it in that way. And I feel like that's what separates you.

SPEAKER_00: 28:51

Thank you.

SPEAKER_02: 28:51

Um, do you feel like you have that ability to um see what others don't in your line of business?

SPEAKER_00: 28:58

Yes, I think a lot of it is God-given discernment. Um, and I remember I was on a bank call one time and a guy asked me, How'd you come up with this? And I was like, prayer and fasting. And he was like, What? Put him off guard. He was so confident. I was like, Well, yeah, and I was like, I mean, that's my answer. I'm not gonna lie to you. I'm not gonna make something else up to make you feel more comfortable, but it would be a lie. So that's that's the truth um and the reality of it. And so I thank God all the time for giving me the mind that I have, giving me the heart that I have towards people, and and being ethical and honest. And um, and so yeah, I do think I had that ability, but I think what's more important is the fact that I like to teach other people. I don't want to harbor my abilities to myself to elevate myself, uh, but I I accept elevation so that I can share information like this, right? And then people can share the information and so on and so forth. Because a lot of the knowledge I have came from someone else that I listened to. And then I read and then I learned more, and so it kind of just creates that cycle of um learning. Which is actually one of our core values. Our last core value is love, um, conditionally. And if everyone is giving, then no one has need. And so if we're constantly giving information, then it naturally manifests back to you, right?

SPEAKER_02: 30:13

Exactly. That's wonderful. So, what are your core values? You'd mentioned them earlier.

SPEAKER_00: 30:16

Yes, honesty, um, always be impeccable with your word. Transparency, it creates room for growth. Growth being a mindset that is more it's that one, I want to pause on that real quick. Because everybody's like, oh, growth, growth, growth, growth, impact. It's like, no, it's more of a mindset than it is action. Right? Because to to grow, you have to decide that you're gonna do it. Otherwise, when things come up, you will choose not to do it. And now you're not growing it. So are you actually right? So that's the whole thing. We can have a whole nother.

SPEAKER_02: 30:49

No, people say it all the time though. But it it at the end of the day, you can say you want to grow, but the actionable steps are so so so very different. And the willingness to learn.

SPEAKER_00: 30:59

Yep. That's that decision part because you have to decide like I'm gonna do what's required, whether it's learning something new, spending more time, taking longer than I thought it was gonna take, you know, and like, oh, I thought I was gonna do this in a year, and it looks like it's gonna take five years, and you just come that commitment. Right. Um, so honesty, transparency, growth, wealth, wealth being wisdom, wisdom. I love that.

SPEAKER_02: 31:21

The wealth being wisdom is is very different than what you would normally think would come from that.

SPEAKER_00: 31:25

Yeah, yeah. Just like this whole conversation and and you know, your feedback to me about myself, that's wisdom, right? And it's my pursuit of wisdom, me choosing to pursue wisdom above anything else is gonna automatically trickle over to everything else. Yes. Um, and and that's the scripture actually, and all that getting, get understanding, right? So it's if you if you're seeking to understand, then you'll know. Um, and then last is love. So honesty, transparency, growth, wealth, and love.

SPEAKER_02: 31:52

And what encouraged you to create those core values specifically? I mean, your definitions and the reason behind it is obvious, but what caused you to really want those and embody those?

SPEAKER_00: 32:02

My own journey with instability. My own journey of being kind of almost frivolous. I think I was like in my 20s, I was very kind of just like working with the wind. But when I got closer to uh I okay, I tell people when I turned 25, I had a quarter life crisis. And I love it. Okay, quarter life crisis. I had a quarter life crisis at 25, and I was like, what am I doing with my life and where where I thought I was gonna be versus where I was, and I didn't actually complete my degree at Baylor, I was almost done. My family's like, what the heck, you're so close. And so I needed like I needed like 60 something hours or something. Just the pressure, and it was just it was just so many different things, and I didn't feel like I really knew who I was, and I felt like my identity was culminated of people's observations of me. Um, and because me being very outgoing and you know, and intelligent and things like that, those things I didn't feel good making those things the foundation of my identity.

SPEAKER_02: 33:02

Um and so I when you transitioned to this business specifically and you created these core values, those were the specific things that you kind of learned from when you were going through those phases.

SPEAKER_00: 33:14

Yeah, that's what so I took out of that season of my life going through that process of who who am I and taking time to really learn and discover that. I was like, okay, what are my pillar values? So the the company core values are my core values. So those are just my core values of who I want to be as a person and my mission in life to impact positively. So I'm like, okay, well, if it's a good formula, it's a good formula. So let's just repeat, repeat it over here.

SPEAKER_02: 33:41

Absolutely. Don't don't change what works already, right? And another, I think it's a I'm pretty sure it's a scripture. I say it so much, it might as well just be my quote. Um, but it's slow to speak and quick to listen. Yes. I I I try to remind myself of that all the time because it's amazing what you'll learn if you just stop to listen to what people have to say. Now, in your sales process, um, we go through build, launch, grow, and scale. Where do you think you are, not so much in the sales process, but as a business, what phase of build, launch, grow, and scale do you feel like you're in right now?

SPEAKER_00: 34:14

I feel like we teeter back and forth between grow and scale. Um so I think that's the natural flow once you get to a certain point. Otherwise, it's plateau, right? Um there's three options, right? It's one of those three. It's gonna be one of those. So I feel like we're cycling between that. Um our core team keeps growing, right? So last year uh our core team got to it was me and one other person, and we kind of would cycle out everyone else. Uh, then we developed an internship program actually a year ago this month, uh, which actually really helped. Really? In what sense? Um, so our team, our core team as of today consists of seven people on our core team, and then we do an internship program three times a year. So our team floats between 12 to 15 people throughout the year. And so, yeah, it helped me inform what roles I really need and helped speak to that core team because as I had interns, I was like, ooh, I kind of need somebody here all the time.

SPEAKER_02: 35:12

Like, can you just stay overnight? I completely so do you feel like leveraging the interns and having that those extra hands periodically is something that was pivotal for you and your business?

SPEAKER_00: 35:24

Oh, a hundred thousand percent. Actually, UTA really helped me with that. So we're a UTA Mavs partner, so UT uh UT Arlington. And yeah, so they have a lot of programs for development. So I always recommend, so that's a plug, shameless plug, yeah. UTA, become a UTA Mavericks Edge partner. They accept businesses from idea stage all the way to huge corporations, and you get to intermingle in those environments. Wow. It's really, really impactful, and they support you in developing your your internship relationship with colleges. Wow. And so since I didn't have to focus on the relationship part, it allowed our team to focus on okay, well, how are we utilizing this relationship?

SPEAKER_02: 36:00

The process.

SPEAKER_00: 36:01

The process and all that. Because usually it's like, okay, well, we gotta get in there and how do we access? And when access is no longer a focus, you can actually create strategy. And so that's kind of how that happened.

SPEAKER_02: 36:10

Yes, and you made that sound very easy, but uh there was like four steps in there that are like mountains instead of rocks to climb over, right? So you had the relationship portion down, and that's something you can't teach as well as you can teach other things, right? The analytical side. So that took a huge chunk out of what you had to kind of work through. But strategy, process, and and really getting your clientele to that next phase, the build launch grow scale phase, because you want to see that, right? Like you said, like that's the reason you got into this. And there's so many business owners I talk to on a regular basis, and they are very arts creative minds. They are very, they have wonderful ideas that you know can make money, but they have a hard time having that structure that you're talking about.

SPEAKER_00: 36:58

And we call it dropping the ball at execution in our office.

SPEAKER_02: 37:02

I like that. What what caused you to create that line at execution? Dropping the ball at execution.

SPEAKER_00: 37:06

Because I just observation. Same. Remember, I told you like observations and me just like getting understanding. I was like, people just drop the ball at execution. Like they're great at planning, they have great ideas, they're very creative. And it's just like, okay, well, what's the reason you're not following through? Right. And something, this is where the ball is being dropped. And so that's where we come in. And that's our motto is listen well, serve well, be the bridge.

SPEAKER_02: 37:28

Oh, I love that. That motto. I feel like it's very important since you've mentioned the core values and the motto that each business I think that's a starting point in really understanding what you're doing in your business. Are you really aligned?

SPEAKER_00: 37:42

What's the culture?

SPEAKER_02: 37:43

Yes. And so let's talk about that for a minute. From from hiring to to onboarding new clients, um, what culture do you have your staff embody? Do you want them to embody the same culture, the same core values? And in that sense, um, do you inform your your clients or your prospective clients on what your culture is and what you'll abide by ahead of time?

SPEAKER_00: 38:04

Yes, both of those. So we do both. Um, and we during our employee onboarding or our team onboarding, we go over it, we go over it in interviews also to make sure that people know what the culture is to make sure that it's a fit for them. Um like maybe it's too soft or emotional for you. I mean, we're our business, like it's a high-paced environment, fast-paced environment. But um, does this work for you? Are you committed to pursuing these things? Because if you're not long story short, I tell people if you you're just coming here for a check, it's not a good fit. You have to be committed to become a better version of yourself because we're that's what we're doing here. I don't want the only thing you gain out of working for me to be that you made more money. I want you to say that you walked away a better version of yourself. I've been blessed and fortunate to have those kinds of experiences. So I want to create that experience for other people. I went to Baylor. Baylor gave me huge experiences. I I know what I do now because I went to Baylor. Right. And so being able to say, okay, well, now I know that culture and that's the culture that helped me be successful, I want to emulate that culture in my own way in our business. And then we do the same thing with our clients um during the consultation process. Uh we we lead with like, hey, we've been talking a lot about you because we want to make sure that we're not wasting your time. But now let's take a step back and let you learn more about us. And then we bring them in, and that's when we bring them into the fold of our culture and let them know what to expect. And we are do it. I've learned to do it consistently. What do you mean by consistently? So I used to only do it in the beginning, and then and I think it was in like with a specific client or with all of your clients. With all of our clients, I would just talk about culture, the culture of working with us in the beginning of the process. Yeah, like a checklist, like oh uh, and then it was gone. Like the sales process, introduction, check.

SPEAKER_02: 39:52

And you go over all the other information in between and it's lost. Okay.

SPEAKER_00: 39:55

And then there would be a degree. I lost a lot of money in 2023. Yes. I lost a lot of money in 2023, and I was like after COVID. After COVID, and I was like, what's happening here? Like my contracts kind of like fell apart. And I was like, where did the m momentum go? Right. Because it wasn't anything that I did.

SPEAKER_02: 40:17

So your onboarding process, you said you hit that hump at 20 or 2023, right? Okay. So tell me more about that and how you recognized it and and how you adjusted.

SPEAKER_00: 40:27

Yeah, so I was like, um, man, are people not buying into the value? Uh there was there's a variety of feedback that was happening. There are people who didn't feel like they wanted to pay what they first agreed to pay, so that's a value issue. Um, there are people who decided that this is more work than what they anticipated, which is still a value issue. That's just a personal value.

SPEAKER_01: 40:51

Absolutely. Right.

SPEAKER_00: 40:51

And so I was like, okay, well, is it my communication? What is it? And so I've made a lot of modifications and I spent 2020, I spent the rest of 2023 and 2024 really trying to fix our messaging and say, okay, well, where is the communication breakdown happening? And then I realized from feedback from our clients by actually asking them, hey, these are the problems we're having transparently. And I want you to give me feedback on your experience. Okay. Um, and all of my clients kind of like took accountability and it was still that whole, we're blame, I'm blaming myself. I feel like I'm inadequate in this environment. But my observation that I got out of that information was, oh no, I'm not holding your hand enough. Uh I need to actually hold your hand the whole way. I thought I needed to just hold your hand to lead you here, but I actually have to walk you through here. And I didn't realize that because I'm we think of the world based off how we are, and I'm such an independent thinker and doer, and you show me.

SPEAKER_02: 41:50

I assume everyone's like it, right?

SPEAKER_00: 41:52

And I was like, girl, that is a bad business model because there are different types of people out there.

SPEAKER_02: 41:56

100%. And when you just assume that people are going to do that, it it's bound to have contracts fail. I mean, acquisitions not gonna happen, right? Um, so how did you really hone in on what your pain point was? You mentioned that you used to say your core values in the very beginning. These little shifts, when do you say it now?

SPEAKER_00: 42:15

Um, so we say it different ways. Or express it. Yeah, we express it different ways. We do kickoff and wrap-up emails. Um so every Monday and Friday, our clients get an email. There's like an inspirational quote in the beginning. It's always relevant to their project, so it's not like, oh, here's a random quote. And I just felt like so. Our team actually is really intentional about it. They take their time, they take passion. And our team, like our project manager, he's he'll he'll call me, he'll be like, hey, I was thinking about this for the quote for today, but I don't know if it makes sense. And so it's not like, oh, I'm just Google searching something and dropping your email. I'm not sure. Or AI is writing it, GPT. Exactly. I'm thinking about how is this gonna impact and inform your project so I can keep your mindset in the right space throughout this process. Um, we also, after the onboarding process, we do like a new client packet. And it's more, it's more like it's personal. So it's like now we got the contract down and all the technical, legal, and all that kind of stuff. Let's talk about what's your when's your birthday? You know what's your what's your favorite color? What's your favorite snack? And it's literally a form and it's brilliant.

SPEAKER_02: 43:22

You create that that personal kind of after you've onboarded them. Yes. Because I mean that that's a great point to point out. They're going to a business. If they're coming to you, they want to see that business structure and flow.

SPEAKER_01: 43:33

Yes.

SPEAKER_02: 43:34

Do I really want to get to know personally? That's a great thought for a lot of our business owners to think about. Um, you really have to not be selfish, I guess, in a sense. You cannot think about how it affects you. And you mentioned something about your team. Yeah. That your team came to you and was kind of toying with the quote. The the embodiment of the community and the relationship and the communication it seems like you have with you and your team. Did you intentionally do that? Or did it naturally and has it helped?

SPEAKER_00: 44:04

Um, it wasn't naturally. I've actually had to read books. I was afraid of leadership leadership.

SPEAKER_02: 44:09

I think a lot of people have that fear of success. I'm sorry.

SPEAKER_00: 44:12

Yeah.

SPEAKER_02: 44:12

Unconsciously, right? Yes.

SPEAKER_00: 44:14

Yeah. I was afraid of it. Um, I was mainly afraid of the financial responsibility of like being like, dang, I'm kind of paying people's bills.

SPEAKER_02: 44:22

Why aren't I paying mine? Right. I think we've all had that realization at one point or another.

SPEAKER_00: 44:27

Yeah. So it was that at first. And then also, because I have a very strong personality, I didn't know, like, okay, well, how do I manage people um without feeling like I'm losing myself?

SPEAKER_02: 44:40

Or without pushing them or not doing enough for them, right? Yeah, yeah.

SPEAKER_00: 44:43

Like, I don't want to be a crutch because I've I think I've been all the things. I've been overbearing before, I've been absent before, I've been a crutch before. I've been like, I had to go through all those phases. There was no way for me to skip it. There is not like a 50 steps to success. It's just like you have to learn yourself. You have to learn, I have to keep learning myself as our team grows and you have different types of personalities.

SPEAKER_02: 45:07

There's so many variables in business and life, right? And I I really want to emphasize what you just said. You make it sound so nonchalant, but three things you say, the the relationship you have with your team. Um, how to think proactively in everything you do? Um, would you say is a big I think it's a big failing point in a lot of industries and businesses, small, medium, or large. Yes. If you forget to ask your clients, like what do you feel the process went? How did you feel like that? You're intentionally avoiding success.

SPEAKER_00: 45:41

Yeah.

SPEAKER_02: 45:42

Would you agree?

SPEAKER_00: 45:43

Yeah, I think people are more if I hurt your feelings when I say this, I'm sorry. Like I'm gonna hold y'all's hands when I say this. Most people are more attracted to the glory and the gain over the grit.

SPEAKER_02: 46:00

The recognition.

SPEAKER_00: 46:01

You know, yeah, they want they want to have the persona of the power and the authority that comes with having a position in a market. But do you actually want to put in to what is required to get out of that? You know? Um, and so I think that's where the breakdown happens because I just I just had to decide. Like that growth, that growth pillar, I had to decide, and I have to continually decide um how I want my team to feel. Like my team made me very, very, very upset on Friday. Just so y'all put it I'm not gonna put them out. Yeah, I'm not gonna put them out there for what happened, but I was just not happy, and I was like, you guys, I'm not happy.

SPEAKER_02: 46:44

And I was like, their performance or the energy, yeah.

SPEAKER_00: 46:47

Yeah, no, it's the performance. It was it was a big ball drop, it was an obvious ball drop, and nobody caught it. And I was like, why am I even the person that's having to bring this up?

SPEAKER_02: 46:56

Right, because we're always learning.

SPEAKER_00: 46:57

Yeah, I was like, you guys, we before before we even got here, this question that I'm asking, this is who would have been responsible to where these are the this is the boundary that was here to prevent us from getting to where we are. And so I don't understand why that didn't happen, why nobody asked for help, why it hasn't been addressed. And I'm not happy about it, but because and I literally said this to them, because I respect each and every one of you as a person and as an adult, I'm gonna end my communication about it here. But I want you to insert whatever else you think needs to be said out of my frustration. And then we were just sat there in silence for like maybe two minutes, and then I moved on.

SPEAKER_02: 47:37

I appreciate that silence though. Just just sitting there letting everybody soak it in. Just fill it in. So, what do you do in that situation? I've um personally and in business, I've watched people refuse to acknowledge where they are, whether it's good, bad, or indifferent, if you can't say where you are as a business owner, successful or not, I feel like eventually your business will will start to trickle, if not plateau, fall. Yeah. Would you agree with that? 100%. And how did you know? In that moment or overall? Overall, I would say, because a lot I think a lot of us struggle with this. One, the humility of accepting the fact that we're not perfect and we make mistakes.

SPEAKER_00: 48:20

Oh, it sucks.

SPEAKER_02: 48:21

And learning from them because you can't learn from them if you're not admitting that you did anything wrong.

SPEAKER_00: 48:25

100%. Uh it's pride. I just you just have to decide that you want success more than your pride and your ego.

SPEAKER_02: 48:32

Humility.

SPEAKER_00: 48:33

Yeah, it's the humility. And so, I mean, there's been times where invoices was late, so payroll has to be late. I think that was the hardest thing for me. Small business owner, like not having payroll funding and trying to support our actual cash flow through our business without having that. So, for people who don't have access to those things yet, it was very, very troubling for me. And it was it it impacted me deeply. And my husband was like, Hey, you gotta emotionally detach yourself to this process. And that was just like last year. And I was like I was like, Okay, all right, because for whatever reason, it was like, I don't know, it was nothing crazy, but everything was late. And I ended up fixing it. The problem in that accountability, I learned that not running from the problem helped me fix it. Um, my team is really great, they refined, right? Nobody like left. I think I had one person who had to leave, and I was like, I completely understand. Like that I I had a I called everybody into the office. This is where we are, this is the date of expectancy that I expect things to kind of like balance out. Can you stay or can you not? Uh give you time to decide. You don't have to decide in this moment. I know you weren't expecting to get this information.

SPEAKER_02: 49:47

The transparency. It's refreshing. Thank you. Yeah, let me know.

SPEAKER_00: 49:52

And so we had most of everybody was like, no, we're here. We're here, we're doing well. Um, on paper, we're doing well, we know we're doing well. The flow is not flowing the way we need it to, time-wise. And so we tied up our systems, tightened up our processes, and like, how can we prevent this in the future? Turns out, like, the way I was doing accounts receiving is all wrong. I'm not an accountant at all. And so I needed to change the way that my bookkeeping was being done in relationship to like dates and time, and give myself enough window between the expected pay date, the payday, the maturation rate of my clients, and then pay parole, and it was just a whole lie in your cost. It was, yeah, it was a lie. It was a lot. And I was like, okay, we're growing into what I was doing before doesn't work anymore. And then I had a revelation and I was like, how will I ever know that stuff isn't working anymore if I'm afraid to address it? And so it's like, okay, well, I have to, and so now I kind of run towards it because I'm like, okay, well, this is gonna help me inform me faster if something is broken and I can fix it and be proactive, like you talked about.

SPEAKER_02: 50:55

Wow. And and are you sharing that with your team? Are they are they embodying the same kind of energy to resolve?

SPEAKER_00: 51:01

Yes, for the most part. For the most part. You have you there's different personalities, so different people, I I think tenacity is like a personality trait. Absolutely. So the more tenacious people on my team are very, very, very, very proactive. Um, and the people who are not naturally have a desire to be and they take accountability. Interesting. Um, and so it's a really good environment because it's like, hey, I I I want, I do consistently tell my team like fail fast.

SPEAKER_02: 51:27

Ooh.

SPEAKER_00: 51:27

Fail fast.

SPEAKER_02: 51:28

And why is that? Why is that a motto?

SPEAKER_00: 51:31

Because one, I mean, this is a business and it's gonna cost money regardless. And so I'd rather spend one day of your payroll figuring out that this is a problem than 10.

SPEAKER_02: 51:42

So say it out loud. Listen, guys, if any of you feel offended by that, can you call her, please?

SPEAKER_00: 51:48

Please. I just told my friend like last week, I was like, I watch, I can't watch office humor like videos because as a business owner, I don't think most of y'all's jokes are funny. I'm just like, that's not funny. Yes, your boss told you that. What's wrong with you? Do you want to get paid?

SPEAKER_02: 52:03

Like, okay, we need a show for business owners specifically, because I was just gonna ask that. The ability to lead and the ability to do your job in the most optimal way are you can definitely have those traits. But putting those two together, I feel like are very difficult. And so, how do you do it?

SPEAKER_00: 52:22

Oh, that's a good question. I don't even know, Kirk.

SPEAKER_02: 52:25

Well, it seems like you're very much a trial and error kind of person.

SPEAKER_00: 52:28

Yeah, 100%. 100% trial and error and confidence. So I do things confidently. I'll say that. Like, um, even if I'm not sure it's gonna work, I'm gonna do it all the way. Otherwise, we'll have dirty data. That's what I tell my team. I'm like, hey, you gotta have clean data, like you gotta go all the way through it. If you give up halfway, then you we don't know. Did it actually fail, or did it look like it was gonna fail and then you gave up? Or like it's just or did somebody just forget that day. You know, it's too many variables, and so as long as you go all the way through, then we can look at what we did and then make an informed decision from there. But if you stop halfway through or three-quarters of the way through in the beginning, you're always living in pivot land, right? Yeah, um, then it's like, okay, well, we're not getting anywhere because we're just kind of spinning it.

SPEAKER_02: 53:10

There's no defined process, right? You always have to go back to that floor plan and that strategy, which is everything that you guys do. Um, for the hand holding in your strategy. Sorry, I'm reeling back to that because I think it's important that clients and business owners understand that we're not you're not demeaning the the fact that people need to be walked through things. That's what makes a lot of people, I feel like, say, okay, I'm not gonna ask that because that's a stupid question, right? My kids say it all the time. That was a stupid question, so I didn't ask. Nothing is stupid when you ask these questions. If you don't ask them, then that's the ignorance, right? And to to walk somebody through a process that they're ignorant about, especially a business owner. You have time, you have payroll, you have other things you have to optimize and focus on. Before we kind of wrap up, can you tell us some upcoming events um that you have going on that you're really proud of and want to share with your team? And then also, how can they learn more? We can't fit it all in one hour.

SPEAKER_00: 54:08

No, we can't fit it all in one hour. Uh so we actually are not hosting any events this year. I thought about doing some for Global Entrepreneurship Week. Uh, but we'll be attending a lot of events. So we try to show up. So if you have an event, let us know. I do. Uh yeah, and we'll show up and support. And so if not our our whole team, then we kind of like split up and to manage our relationships to make sure everybody feels supported. Um because if we try to all go at once, then we'll only be able to go so often. Yes. Um, so we we attend anywhere between two to four events per week collectively as a team. Uh, and then uh things that are coming up for us, we do have a support group for entrepreneurs called Breaking Sealings. Um, and it is exactly what it sounds like breaking ceilings. And so we want to get people out of that plateau, and it really addresses essentially this podcast. This podcast is actually a really great plug. I didn't do it on purpose. Shout out to it's all kind of mine, yeah. It's adma being adma, walking, walking your purpose. Um, but yeah, that that group is one, it's accountability. Um, it does have very strict rules, uh, and it does teach you like, hey, if you need to be handy held, like don't feel like that's an insult, like to your point. Like, be honest about that and be bold. And so it empowers our clients to be able to learn, hey, I need help and learn and grow that humility. And so it's the environment that we use to cultivate that culture that we talked about. That's why. And so it's a new thing, but we want to do it, and so it's the beginning step, it's very, very accessible. Um, and so it's just like, hey, let's do this for you know, it's$150 a month. So$150 a month is enough for you to care, right? Because that's it's a sizable investment, enough to pay attention to. It's not something you're gonna forget about. Um, but it's not so much that it should cause any kind of you know, financial stress. Right. So you go on that program month to month, we do like group coaching, group workshops, like different people on our team are going to be doing workshops. Uh, we'll have partners come in and do workshops, like community partners in their respective areas of uh expertise. Would love to have you do a workshop. Absolutely. I would love to. Yes, and then yeah, and so uh that's the same.

SPEAKER_02: 56:16

So the support group uh um is called Breaking Ceilings, and it's for those entrepreneurship business owners, right? Yeah. So where is that being held? And is it online? Is it digital?

SPEAKER_00: 56:26

So it's digital and it's actually in our website. So on the back end of our website, it kind of looks like a forum almost. You can also download an app. Um so it looks almost like a Facebook group, uh, is the closest thing that I can compare it to. So you can post like videos and photos and uh things like that.

SPEAKER_02: 56:40

And so yeah, it's where can they find you on Facebook while I'm on that topic?

SPEAKER_00: 56:44

Yeah, so our best social platform is LinkedIn. Yeah. So if you look up for us anywhere other than LinkedIn, it's probably gonna be inconsistent. But we're really strong on LinkedIn and our website and Google. Those are our three primary digital footprint channels that we use for acquisition and new clients. And just our presence, right? Interesting. And so Queendom Arts. Queendom Arts. So Q-U-E-E-N. D-O-M. D-O-M-A-R-T-S. So Queen King Queendom, just like Kingdom, Queendom Arts. At no, that's oh, QueendomArts.com, that's right. And and then on everything, it's consistent across the board. So all of our platforms are the same. You don't have to try to memorize different versions or iterations of them. They're all the same.

SPEAKER_02: 57:26

I love that you recognize that, guys. That's really important for your organic SEO. If you want to be ranked higher, make sure everything matches. So thank you for pointing that out. And I need to have you on another podcast because everything you've given us today, well, we could talk for hours, I'm sure. But it it is it is great to hear from an experienced business owner how you've succeeded. So, congratulations. Thank you so much. And I can't wait to have you on again. To all of our listeners out there, please, please, please go see the queen, visit the website, see what she can really do. Because when you do everything with intention, it's bound to be successful. Until next time, we'll see you then.