Welcome And Guest Setup

SPEAKER_02 0:18

Welcome to the Market It with the Atma podcast, where we give you the tips, tools, and strategies you need to be successful. My name is Brian, and I'll be your host today, and today we have a very special guest joining us. And her name is Samantha Ibarra, and she is the founder and lead attorney of the Ibarra Law Firm, a Texas-based practice serving both the Dallas Fort Worth area and the Rio Grande Valley. As a first-generation college graduate and attorney, Samantha built her firm with a mission to provide compassionate, accessible legal representation, especially for those underserved in the Spanish-speaking communities. Her firm specializes in personal injury cases, including car accidents, 18-wheeler accidents, wrongful death, and catastrophic injuries. Known for her client-first approach, clear communication, and consistent five-star experiences, Samantha has quickly built a strong reputation in her community and has been recognized as a super loyal rising star. Samantha, welcome to the show. But before we get to the show, we'd like to say thank you to our sponsors. Today's episode is sponsored by Nouveaux Desk Coworking, the home of Arlington's most accessible production ready podcast studio. Whether you're launching your first show or leveling up your content game, Nouveau Desk gives you a professional studio environment where you can walk in, hit record, and create. But NouveauDesk is more than just a podcast room. It's fully equipped business hub with private offices, conference rooms, and workshop and event spaces designed to help you host, collaborate, and grow. If you're ready to elevate your brand, your business, or your voice, book your next recording or your next tour at nuvodesk.com. Create here, work here, build here. Today's episode is brought to you by NuVio, the all-in-one business platform designed to help you build, manage, and scale with confidence. With Nuvio, you can build your own website in minutes, manage all of your leads and customers through a powerful CRM. And if you're in the restaurant industry, you can run your entire operations using Nuvio's modern point of sale system. Whether you're a startup, a service provider, or a full-scale restaurant, Nuvio gives you everything you need in one place. Simple, connected, and built to grow with you. Discover why entrepreneurs are switching to Nuvio. Visit Nuvio.com and run your entire business on one platform. Welcome back everybody to the Market It Without My Podcast. And like I said, we have a special guest, Samantha Bar with the Bar Law Firm here with us. And this podcast is about how to build, launch, grow, and scale. What does that look like for different industries, different businesses, different organizations? And we have Samantha who's going to talk about her story. And Samantha, say hello to everybody and just uh So, Samantha, you are a you're a little bit different than our our guest before us. Um you're a customer of ours. Yes, I am and um you've but we've seen you grow, right? We've seen uh things happening in your business, but we want to talk about the root of how you got uh got started, right? So let's talk about you know, you're the first generational uh in your family to go to college. And then not only that, you started your own law firm. So talk to me about that journey. What did that look like?

SPEAKER_01 3:25

Oof, well, so I mean, I didn't have a roadmap because my parents didn't go to college. They um don't have their own businesses, so it's very much learn as you go type of thing. Um I'm lucky to have a husband that has a background in business, so that's been very helpful for us. Um but yeah, I mean it's it's been a journey, but one I don't take for granted, and it's been really I mean it's it's it's been wonder wonderful to see it grow from where I was to where I am today.

unknown 4:00

Yeah.

SPEAKER_02 4:00

Where'd you go to college?

SPEAKER_01 4:02

Texas AM.

SPEAKER_02 4:03

Texas AM, go Aggies, right? Yeah. And then so gig 'em. Um I I yeah, I I wouldn't know about that. I'm not about that college culture.

SPEAKER_01 4:11

Oh yeah, well my husband went to UT, so yeah, horn's down.

SPEAKER_02 4:15

Oh that's interesting. So you guys are like opponents.

SPEAKER_01 4:19

We are.

SPEAKER_02 4:20

Oh.

SPEAKER_01 4:20

So how does it once a year now because AM and UT weren't playing each other for like the longest time, but this past year we did play each other and we lost, but it's fine.

SPEAKER_02 4:30

Some some uh some spouse rivalry right there. All right. Keep the spark alive. Yeah. So tell me, like, you you obviously you went to college and you started a business. Like, what made you want to start your own firm?

SPEAKER_01 4:43

Um, I kind of always thought I would start my own law firm, but mainly because I always thought I would go back to the Rio Gran Valley where I'm from. Um, and basically everyone there does have their own law firm. They all kind of work for themselves um for the most part. There are firms, right? Um, but I kind of always thought I would do that, and then life took a different turn for me. I didn't end up going back to the Rio Gran Valley and I ended up here in DFW um because I went to law school in Houston.

SPEAKER_03 5:11

Okay.

SPEAKER_01 5:12

Um, ended up here in DFW, worked for firms because that was kind of easier to do in a big Metroplex like DFW. Um, worked for big firms, and then quickly realized that that was not the way that I wanted to handle cases. Um and that wasn't the kind of that just wasn't the the legal representation that I wanted to give to clients because there was a lot lacking.

SPEAKER_02 5:38

Yeah. Well, you know, when you start to see things you don't like, it's eventually you're like, hey, you're a problem solver, right? You like to solve problems. And you said uh recently, like there's a big gap, especially with Spanish speaking market. Like that was something that was one of part of your route. You're like, hey, I want to serve this Spanish speaking um community. So what did you see that made you say, you know, something has to change, I've got to step in?

SPEAKER_01 6:00

Mm-hmm. So I mean, I come from a Hispanic, a predominantly Hispanic community, right? The Rio Grande Valleys. I mean, everyone there's Hispanic for the most part. Um, so that is my community. Um, so that's always been at, you know, the top of my mind when it's kind of like, who do you want to represent? What do you have? Um, you know, what what are who are you looking to help? That's always been top of my mind is a Hispanic community. Um that's who raised me, that's where I come from. Um, but in terms of, you know, what I saw and what needed fixing, it was working for big law firms, there was there was such a disconnect in the communication with the clients. You have these associate attorneys fresh out of law school sometimes, like myself at the time, and we're taking on 200, 300 cases. Um, and that's each. It's not the firm as a whole, it's each attorney. There's really no time to talk to the clients. Um and the firm that I was working at, it wasn't built for us to communicate with the clients anyway. You know, we had two uh case managers, one was client communication and the other was for drafting or to assist in drafting. So basically it was built. So the only time that I would speak to a client was at the courthouse. But at that point, you know, especially in personal injury, sometimes you don't even get to that point. A lot of the times you don't get to that point. Or and I'm meeting them for the f and then at that at that point I'm meeting them for the first time when I'm giving them a check, but they don't even know who I am. Um, I know their case, but they don't know me. And that disconnect is I mean, it's it's kind of awkward. Yeah. It's not just awkward, it's also, you know, these clients are so upset. They're so like, who are you? I mean, and with good reason, but the firm just wasn't built that way.

Starting With No Clients

SPEAKER_02 7:51

Yeah. So you started without client base, like you you just went from big law firm to, hey, I'm gonna start fresh with no clients, no brand recognition. And obviously, um, it's so funny when I talk about this portion of this with other entrepreneurs and business owners, is um this misconception that, you know, it's gonna be easy. There's a lot of challenges that happen when you start a business and organization. And uh I like to be as transparent as possible when I am working with startups and saying, hey, this is gonna be tough, right? So what challenges did you have to overcome when starting fresh? No clients.

SPEAKER_01 8:26

Oof. So many challenges. So many challenges. I mean, there's not even just like a few at the top of my mind. Everything was a challenge basically, because the you know, the legal part was the easy part because I know that. I knew that, I know that, I knew I could get it done. It was okay, I'm here, I'm starting my own law firm, but where do we go from here? You know, I open up my LLC, open, get an office, but now how do I get clients through the door? You know, um, that was probably the biggest challenge at first is how do we get clients to the door? How do I let them know that I'm here, I'm here to help, I'm gonna do this in a different way, in a better way, that's more client focused. But how am I gonna push that out to people?

SPEAKER_02 9:09

Yeah.

SPEAKER_01 9:10

Especially because these large firms have millions of dollars to spend in marketing every month.

unknown 9:17

Yeah.

SPEAKER_01 9:17

I didn't have that, you know. I mean, we're starting fresh. So how do you how do you compete?

SPEAKER_02 9:23

Yeah, you gotta get creative, right? You gotta get very strategic. Um, it's funny because when um most people when they see uh and I've said this story a few times on a different types of interviews, but um the reality of starting a business is starting from scratch, right? I remember Ruben and I, and you know Ruben, right? Ruben, when we started a company, it was both of us, and we started uh in our bedroom with a laptop and a desktop, right? And that's it, that's all we had to our names. Um we could barely afford to pay our bills. I only had a few cash reserve left to be able to pay my car note. Um Ruben was you know quickly running out. Like we had to quickly try to get customers and um that financial stress is is pretty daunting. It's pretty daunting. And so, yeah, I mean I I I completely understand when when businesses is just like the first phase of it. Yeah, it's like I I really want you to understand that what you're getting yourself into first, but number two is that um everything that I'm saying is wisdom, right? And so sometimes when I tell customers like, hey, um, you have to have funds. You have you have to fund the client um, you know, funnel because otherwise, you know, where we're gonna be at.

Funding The Firm Without Loans

SPEAKER_01 10:34

I mean, right, right. I mean, and luckily for us, um, I had it a little bit easier in the sense of financial relief because when I went off on my own and opened up my own law firm, luckily we didn't have to take out any loans or anything like that, like most people do to get the firm started. But my husband is an engineer and he has his own salary. So we're able to live off of that while we grow the firm. Um, and I we've been blessed enough that we haven't had, even to this day, haven't had to take out loans or anything to keep the firm going. Um, because now it's kind of just sufficient. Um, but to get started, we had that, you know, that safety net is his salary.

SPEAKER_00 11:15

Yeah.

SPEAKER_01 11:15

Um, and I'm lucky enough that my husband is like kind of, you know, he's the kind of husband's like, go chase your dreams, we'll we'll we'll figure it out, we'll make it work.

SPEAKER_02 11:23

Yeah. Yeah. No, that's good. That's good. And honestly, that's the best advice you can give entrepreneurs is be like, hey, there's gotta be income coming in somewhere, right? Um you have to start somewhere, but you gotta be smart and wise about it. That's that's one of the biggest mistakes that business owners make, right? Is cash flow. Um, and how did you go from, you know, now we go into the launch phase, right? You see, you we obviously you built the practice, you build a foundation, who you are, your brand. Uh, but now we're gonna talk about execution and building trust and launching into the market. How did you go from vision to reality? What were your the first steps of building eBarl offer?

SPEAKER_01 12:00

I mean, the first big step that we had to take was obviously the whole LLC, right? Going and looking for um going and looking for office space, something that we could afford, because again, we're living off my husband's salary, but still it's not like, you know, it's not like we're making a million dollars a year and we're just able to throw a whole bunch of money into the firm. Um, but th those were like the initial small steps, but still big steps. Um, the biggest the biggest thing after that was marketing. How do we find marketing? How do you find the right marketing? Because when you're in your business and you're looking for marketing, I mean, you just go and I mean you don't know anything about marketing when you're starting a business. You know, when you're working for someone else, they handle all of that.

SPEAKER_03 12:45

Right.

SPEAKER_01 12:45

And all of a sudden it's it's up to you to figure it out. And you're like, okay, well, a lot of people tell you try organic leads on TikTok or Instagram nowadays, Facebook, which is great, but it takes time to build that. And when you're opening up your doors and you need to make money now for the firm to keep it going, it you don't have that kind of time.

SPEAKER_04 13:07

Right.

SPEAKER_01 13:08

Um, and you don't know what you're doing either. You're like, what is a brand? What is awareness? What am what am I trying to tell people? What's my story? Um, and and you go and you look for all these marketing agencies, and they there's so many that pop up and everyone promises you everything. So that was probably the biggest struggle at first.

SPEAKER_02 13:29

Except me. I don't I don't promise.

SPEAKER_01 13:31

Yeah, Brian's actually very honest.

SPEAKER_02 13:33

I am very blunt and honest, okay. Um, you know, I always tell people I do workshops all the time, and you've been to some of those workshops, and it's like, all right, I have a disclaimer, most of my workshops, because I'm like, guys, I'm not gonna tell you what you want to hear. Um, you know what's funny about this, and and and this just came up in my my mind right now. You what can you guess my one of my favorite shows?

SPEAKER_00 13:56

No.

SPEAKER_02 13:57

No, this is ironic. One of my favorite shows is Suits.

SPEAKER_01 14:01

Oh my god, I love suits. It's so good. It's so good, it's so good. But don't think that if you love suits, you'll be good for law school. Yeah, no, no, no.

Marketing Confusion And Brand Basics

SPEAKER_02 14:08

No. But it's funny though, uh, because um they were asking me about, you know, our branding uh in one of my other interviews, and I said, you know, Harvey Specter in the first episode, I believe, either the first or second episode, you know, he's a closer, right? He's the best closer. But he uh he goes up to somebody, uh, one of his prospects who specifically wants to hire Harvey Specter, and he hi hands him over this file, he's like, here you go. And the the client's like, This isn't what I asked for. And he's like, Yeah, but that's the best deal you're gonna get. And here's why you're gonna take the deal. Because I'm not here to earn your business, I'm here to keep it. So it's like about loyalty, right? Like his big thing is about loyalty, and the show's about loyalty. And I think that's uh struck with me too, is like um, you know, that's the kind of business we want, and I'm pretty sure you want, right? Um, is honesty, transparency. Um, you you're not gonna tell people what they want to hear. You're gonna tell them what they need to hear because you're you're in there for their best interest, right? And so um you you let's go into back into uh which is funny, because into the next question is in a trust-based industry like law, how did you get people to believe in you in the early stages?

SPEAKER_01 15:22

Honestly, it was just people giving us a chance. Um, you know, we're we're not at that point you weren't on the radio, we're not on TV, we're not on every billboard down the highway. So they're like, who are you? You know, maybe we they heard of me from other clients that I had helped before. Um, and that's those were kind of the first few clients we started getting. Um, and it was just they trusted me. And so I made sure that I did a really good job for them, um, to the best of my ability, of course, because like you said, we can't promise our clients anything. You know, we we get a case sometimes, and sometimes it's like, okay, this is an easy, this is a slam dunk, you know, no worries, like I I know what I can do for you. And sometimes we get cases and when the facts are coming up, because I mean the law is based on facts and what we can prove. And sometimes as we get those things, we're like, oh, like this isn't as as you know, definitive as we thought. Um, we don't really know where this is gonna go. We can promise that we're gonna do our best, but we don't we don't know how how this is gonna work out. Um and like you said, it's so important to be honest with the clients and tell them because that builds trust. Like, hey, I don't know which route this is gonna go, but I can promise that I'm gonna guide you along the way.

SPEAKER_02 16:35

Right. Yeah. I mean, I think that everybody looks for trust. The problem though is that we we we live in a society that doesn't trust too early and doesn't do like they don't they don't qualify. They just believe everything they hear and it they want something instant. And so um and and this is coming from a digital marketer person, right? Like my job is to do that, is to get them as trusty as quickly as possible. Um but you want to do it in a an authentic way, right? Um I always tell people be careful what you um start doing on social media and branding because um they always say good publicity is great publicity, and I'm like, any publicity is great publicity, and I'm like, that's not true, right? Um you could rub people the wrong way, right? And there's not every client is a good client.

Trust Through Honesty With Clients

SPEAKER_01 17:23

No, no, they're not, they're not, they're not. And you need to know how to deal with that when those come because they do come.

SPEAKER_02 17:29

Yeah.

SPEAKER_01 17:30

Um, yeah, that's that's been that's been a a little bit of a challenge too, is kind of like, okay, how because I am the face of my firm, when I do get a difficult client, I mean learning how to deal with a difficult client is very interesting because you want to put your foot down, but at the same time, you don't want to be disrespectful.

SPEAKER_03 17:52

Yeah.

SPEAKER_01 17:53

And sometimes, depending on how difficult the client is, that's such a thin line. You know what I mean? Like they can say things to you that really get under your skin and that you're a person, you're a human being at the end of the day, you want to react.

SPEAKER_04 18:04

Yeah.

SPEAKER_01 18:04

Um, and you can't. Yeah. You have to remain respectful, calm, but still with authority. Like, hey, you you can't talk to me like that.

Community Presence Builds Real Loyalty

SPEAKER_02 18:13

Yeah. I think this is funny too, is because um um a lot of it too is expectations and positioning, right? I think those go in hand in hand when launching your brand uh because you want to you're marketing certain product or service, you're also marketing your brand. So as far as a product and service, you want to set expectations early on so you can avoid those things. Right. But positioning and branding is who are you dealing with, right? Are you gonna deal with somebody that um is a yes man or a yes ma'am, right? Or are you dealing with somebody who's gonna be honest, transparent, and sometimes that honesty is is gonna hurt your feelings, right? Um we interviewed uh former mayor Jeff Williams uh in this season and he had to say no to Jerry Jones himself, right? And so saying no isn't always the easiest thing, but sometimes it's the best thing, right? And you'll you'll know if that customer or client is a good client or uh understanding if they receive that, they process it, they don't react, because if they react then then then unfortunately it's not gonna be a good customer for you, right? Uh but if they respond and saying, Okay, let's let's go for solutions. Let's let's take a look at the pros, the cons, and do solutions and not always isn't everything is a problem, right? Right. And so um just some some thoughts. Um So uh how important were relationships and community presence in establishing your brand?

SPEAKER_01 19:40

Very important. I mean they're everything, even even now. Um, and I think I mean we've the firm's been open for about three years now. Um, and they're more important now than than ever, you know, because in the beginning you're kind of learning how to establish these relationships. What kind of relationships do I need to establish? Again, what is my branding? What is what am I trying to make people, you know, what am what do I want them to know about me and my brand? Um, and now that you've you've gone through that journey and you know who you are, you know what your branding is, you know what you want to tell people. Um now it's like, okay, now let me go build those relationships. Um and I mean it's it's everything. We try to be out in the community quite often because you know it's you're not gonna build that trust with clients or with people just on TV, on the radio, on a billboard. You need they need to see you in person. They need to know that you're a person that's there and that's willing to help.

SPEAKER_03 20:40

Yeah.

SPEAKER_01 20:40

Um and again, the Hispanic community has always been at the forefront for me. And it for me it's just about how can I how can I assist? How can I be there for my community? I don't just want their business, but how can I help? You know, how can I get your business and then in return give you give back to you as well.

SPEAKER_02 21:00

Yeah. Yeah. And it's it's funny because you're in third year and you're growing. Um, you know, uh, I remember when you came to us and you were like, I don't have any clients, and now you're like, I mean, what happened in the past few years? You're like, uh sometimes I'll call you and be like They're like, I can't rate out. Too many consultations.

Delegation Without Losing Care

SPEAKER_01 21:20

Yeah, yeah. Well, I mean, it's difficult too, right? Because I mean, so much of our firm is is has been built around being client focused and being very communicative with our clients. And and as we grow, I don't want to lose that. But it is it does take a little bit more of a toll on me because now I have more clients that need to hear from me, that want to hear from me as they should, and I want to be there for them, but I'm getting pulled in so many different directions, you know. Yeah.

SPEAKER_02 21:45

So as you grow, you know, what's your plan as far as you know, systems in place and processes in place uh to help you with these client communications and and case management?

SPEAKER_01 21:57

I mean, as we grow, we're gonna have I mean more case management. case managers um to handle, you know, the the everyday tasks. Um because at a point I was doing everything. I was doing admin, I was answering phone calls, I was meeting with clients, I was doing consultations, I was, you know, getting a new personal injury client, opening the claim by myself and being on the phone with insurance for like an hour. And then all while my phone's ringing because I've got like two other clients that have questions. Now it's just kind of delegating more to my staff. Um that way I can be that way I can be available for client questions, for client meetings, um, and for community outreach too, because that also takes up a lot of time. Yeah. Um I'm happy to do it. I mean that's that's what I want to do. I want to give back as much as I can but that requires me being there in person.

SPEAKER_02 22:49

So I always it's always interesting to ask an entrepreneur and and a business owner who um is in control and wants to be in control everything and learning how to delegate. Oh that's hard.

SPEAKER_01 23:01

That's very hard. So I'm a control freak when it comes to the firm because it's it's my name, it's my you know it's my face and I want people to know that we are different and I don't want it to just be words. I want it to be actions. I want them to see that. So and you know something I've learned being in in the legal field is not everyone has that mindset.

SPEAKER_03 23:21

Yes.

SPEAKER_01 23:22

Some people just care I mean and it's sad to say um but some people just care about the money. Right. It's it's just about it's just about the money. And for me that's not the case. It's about the clients it's about the care that I can give them. It's about the knowledge that I can give them more than anything, right? Because I mean care is gonna when you're in an accident or something happens to you, we're gonna send you to our medical providers that you know can work with you and stuff like that. But it's the it's the knowledge that you'll gain coming to us because we're gonna explain everything to you. We're gonna explain every outcome for you. We're gonna explain every avenue to you know the outcome that we're trying to get to to you. It's not gonna just be hey sign up go to treatment I'm not gonna explain anything to you you're not gonna know you know anything about your case you're not gonna know where we go from here. You're not gonna know what a demand is you're not gonna know you know we we guide our clients through all of it and I don't ever want to lose that and I want them to know that.

Success Measured By Client Experience

SPEAKER_02 24:25

Yeah yeah well you're doing great and you're you know obviously you are because you're you're growing and people are starting to inquire and you know if you weren't doing great you'd um you'd you'd be busy but not the good busy right um so let's go into um growing right um how is your definition of success evolved from just building the firm focusing on impact and now focus on impact and sustainability so I mean success is just it's different for me every day it's different for me every day.

SPEAKER_01 25:01

It's different for me every week, you know small wins here, small wins there. Um but overall success I mean in the beginning it was just kind of like getting my first client is a would be success would be success to me. Yeah. You know and then it was like closing my first case and then once you started getting clients at the door it was like okay if I can get three cases a month that's success. And then once that started happening okay if I can get five clients a month that's success. Now that we're now that we're pretty steady with with clients success is really I think for me right now success is is my clients having something good to say about their about their um experience with us. That's that's probably what I would define it as. I don't want them to to leave us and be like oh well I'll never use her again or have just have anything negative to say. I want them to even if they don't get the outcome that they wanted because you know the facts just weren't on their side I want them to still have good things to say about us and the way that we guided them through their case.

SPEAKER_02 26:06

It's so funny you say that because our mentor says it um uh all the time he says you shouldn't be scared about gaining customers. You see if you can't get the customers you shouldn't be worried. What's the worst that can happen? You shut it down, move on, get a job but when you have customers now you have to keep them and now you have to grow those relationships and right you have to you have a sense of responsibility.

SPEAKER_03 26:27

Yeah.

SPEAKER_02 26:28

And so it's like um you know he's like I I never fear getting clients what I fear is how do I keep them right?

Radio Wins And Multi-State Growth

SPEAKER_01 26:34

Yeah I mean that's that's that's a hundred percent accurate I mean for I mean you know success is just it's it's so different day by day but overall that's that's the biggest success for us is our clients having a good experience with us. But I mean it it again it changes day by day. I mean we're on we're on the radio now we're on um we're on the radio and what's it called um when I heard it for the first time I cried because I was like that felt like success to me that day you know because I was just like wow I'm like this little girl from the Rio Granley from the 956 like most people don't leave the valley and if they do they always go back um and there's nothing wrong with that but life just had different a different turn for me um and it it's just so crazy because you know my parents didn't go to college I had to learn a lot of these things on my own. I had to learn how to apply to college on my own. I had to learn how to do FAFSA on my own all that stuff and now to hear myself on the radio with all these huge law firms here um that aren't and you know and most law firms on the radio they're not Hispanic they're not they're not from the community you know they're they're trying to reach our community but they're not from the community. Yeah they don't understand a demographic Yeah they they don't understand it. It's just and I don't want to speak for every law firm but for a lot of them it's like well it's a case it's a client. Yeah um but they're not they're not from it. They can't they can't fully understand it. You know I come from the Rio Granley again where everyone's mainly Hispanic a lot of people don't go to college. My parents didn't go to college. So to like have those little wins it's it's it's crazy.

SPEAKER_02 28:13

Yeah.

SPEAKER_01 28:14

Well you know it's funny because you said um um you're gonna be you're about to be on the opposite spectrum because you are scaling and you are going to be targeting different uh geographic areas um you're gonna be opening law firms in different areas of the United States now um so what does that look like wow a lot of time it's very tiring yeah we're um we're getting ready to open up an office in a different state um getting license in different in different states um and it's kind of crazy because I never thought I mean three years ago I was just trying to get this office off the ground you know I was just trying to be like oh my God if one person believes in me um and now it's people from different states that believe in me and I never thought that would be possible um I mean it it's crazy. It's it's truly just it's it's a surreal feeling I mean growing up I and I attribute all of my success to my parents right because growing up they were always like you can do anything you can do anything you can do everything you can be the president of the United States if you want to be um and they were just such good parents and even though they didn't have the experience in what I was aiming to do they were still so supportive. So I owe everything to them but to when you're you know to be told one thing and then to see yourself yourself doing it it's so crazy.

SPEAKER_03 29:40

Yeah.

SPEAKER_01 29:40

And like I'll call my mom crying and I'm like oh my God like I got licensed here or you know the radio when we got on La Grande and I was like mom like oh my god I I was rec I was recording it and I was sending it to her because you know they don't get those radio stations down there. And um it's just so surreal. Like she was crying I was crying um because it's it's just crazy that a girl from from the 956 who didn't you know didn't have parents to really guide her in that way um because they didn't know is doing all these things now.

Entrepreneur Advice Start With Why

SPEAKER_02 30:13

Yeah. So you're now in the scale phase you're growing it's amazing. So what advice would you give to entrepreneurs people trying to start their own business people that are in business maybe they've been in business but um they're trying to to grow their business what kind of advice would you give them oh there's so much advice to give but I think the first thing really because I truly don't think your business grows unless you have this is knowing why you're doing it.

SPEAKER_01 30:41

You know what's your what's your reason? Um because if it's just again like we talked about earlier if it's just money I don't believe it will come. You know what I mean? Like I I believe in I believe in being a good person, having a good having a really good grounded reason for why you're doing what you're doing and then I think from there God will kind of take care of the rest of it. You know what I mean? But I really think that you need to know why you're doing this. Um and for me it needs to be bigger than yourself sometimes. Um I know some people and and that's great for them. I wish I could say that right they're like oh I want to do this for me and that's enough. That's that's great. Um for me it's I want to do this for my community because they're underrepresented I want to and I want to do it for my family because I owe everything to them. Um so I think that's really the biggest thing because there's gonna be hard times there's gonna be lulls there's gonna be I mean there in in entrepreneurship there's so many highs and lows and you know and when you're at a low it's really hard to see the high like you're like I'm stuck here this is it. So you have to have something that drives you through it.

Faith Mindset And Closing

SPEAKER_02 31:58

So funny because I've gone through so many lows lots of lows uh people only see the highs they only see the highs on social media they only see the success stories they're like oh my gosh you made it um just now like we're PLC members at the Chamber of Commerce in in Arlington and everyone's like I remember when you were little and I was just like I'm still little right like I was still growing I'm still getting better. But the funny thing about it is that during those low times faith right our our our uh our priorities here as a company is faith people process results but the faith part you know um there was a customer came in and uh he was on the fence about doing business with us and sometimes you I have on my screen because I I go through a lot of stress. A lot of people don't realize the amount of stress I go through uh because I hold myself so well in public, right? The only person that really knows my stress is my wife. When I get home and I'm like super drained and but it's so funny because on my computer I have it says let go let God right and I remember when we uh um uh you know we were um visiting a doctor and he had that you know we were we were had so much anxiety and he had that phrase on his door let go let God and that stuck with me I was just like sometimes you gotta go back to why like you said what made you start this your priorities faith people process results so it had it has to be for a good reason. Again money just isn't money isn't the reason you know it's not gonna it's not gonna drive you when you when you need that extra push it's it's not because when it's not coming in now you're upset and what's gonna get you through that exactly exactly what's gonna get through that is uh that promise you made me that we're gonna go to Disney World and so got that on the podcast now well there you have it everybody thank you Samantha uh for coming on the show we appreciate you and um hope you listening on this podcast you got a little bit of um uh you know some advice and some real world stories you know of the ups and downs of entrepreneurship um we've we've uh we've interviewed a lot of executives um this you know you know very tiered executives and now we have Samantha's only third year but she's growing she's scaling and we love it and and so um that's what this podcast is about it's about build launch grow scale we thank you guys for listening to the Market It with Hamma podcast and we will see you next time